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Become part of the elite group of top 1% influencers who have the power to shape consumer behaviour and drive product development in any industry

Digital
Marketing

Get a Competitive Advantage with Our Expert-Led, Comprehensive Course and "Learn the Art of Understanding Customer Behavior".

This Track is designed to provide you with a comprehensive understanding on the Art of Influencing and Connecting with Your Target Audience Towards Successful Marketing and Product Development

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Consumer
Behaviour

Our Consumer Behaviour Course is designed to provide you with a comprehensive understanding of the fundamentals of consumer behaviour, the consumer decision-making process, as well as hands-on experience with the latest tools and techniques used in the industry.

Duration: 3 weeks

Mode of Delivery: Virtual Classes (Instructor Led)

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Program Overview

This course is open to marketers (both digital and traditional), brand managers, and owners of micro small and medium-scale enterprises (MSMEs) who want to improve their understanding of consumer behaviour and its impact on their business

By the end of this course, participants will have learned to master consumer behaviour as key in any product process from ideation to launch; adopting a consumer-centric approach, you’ll analyze the decision-making process and explore the various factors that influence it, giving you valuable insights for making informed managerial decisions.

  • Understanding the consumer decision-making process

  • Identifying and analyzing consumer needs and desires

  • Recognizing the influences on consumer behavior

  • Utilizing reference groups to influence consumer behavior

  • Understanding cultural factors that impact consumer behavior

  • Applying neuroscience principles to marketing strategies

  • Utilizing emotional appeals, sex appeal, and fear to sell products

  • Developing effective marketing campaigns that appeal to the target audience

  • Analyzing and interpreting consumer data to improve marketing efforts

  • Implementing ethical and legal marketing practices.

How You Will Learn

As a student in our Consumer Behaviour course, you will have access to a comprehensive program designed to deepen your understanding of consumer psychology and behaviour. 

Through a combination of virtual classes, engaging case studies, and real-world projects, you will acquire the expertise needed to contribute to the success of your brand’s products and ultimately rise to the position of a thought leader  in the field.

Virtual Classes

During our virtual classes, you'll have the opportunity to learn directly from our expert instructors, who will guide you through the key principles and theories of consumer behavior. You'll engage in lively discussions with your peers, share insights and perspectives, and gain a deeper appreciation of the ways in which consumer behavior shapes business strategy.

Business Case Studies

You will also have the chance to dive into real-world case studies, exploring how companies across a range of industries have successfully navigated the complex landscape of consumer behavior. You'll analyze the strategies and tactics employed by these organizations, and gain valuable insights into the ways in which different consumer segments make purchasing decisions.

Virtual Projects

Through our hands-on projects, you'll have the chance to apply your knowledge and skills in a practical setting, working on real-world challenges faced by businesses today. You'll collaborate with other students, apply the latest research and analytical tools, and gain invaluable experience in the art and science of consumer behaviour.

Interactive Quizzes

The program includes interactive quizzes that will test your understanding of the concepts and tools covered in each module. The quizzes are designed to be engaging and will provide instant feedback on the student's performance.

What You Will Learn

Through this course, you will gain a comprehensive understanding of the different factors that influence consumer behaviour, such as psychological characteristics, reference groups, culture, and Neuromarketing techniques.

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you will explore the fundamentals of consumer behaviour, including why it is important to study consumer behaviour and the different factors that influence it. You will also learn about the psychological characteristics of consumers and how these can impact their decision-making process.

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focuses on the role of reference groups in consumer behaviour. You will learn about the different types of reference groups and their characteristics, as well as the power of word of mouth and how to leverage reference groups to sell your product effectively.

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you will delve into the impact of culture on consumer behaviour. You will learn about the different cultural consumer behaviour models and theories, such as the Cultural Syndromes Approach and the Dynamic Constructivist Theory of Culture. Additionally, you will explore the concepts of individualism and collectivism and their role in consumer behaviour.

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you will explore the fundamentals of consumer behaviour, including why it is important to study consumer behaviour and the different factors that influence it. You will also learn about the psychological characteristics of consumers and how these can impact their decision-making process.

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you will discover how to influence customers to buy and close sales effectively. You will learn about the use of emotional appeal, sex appeal, and fear in selling products, and how to apply these techniques in practice.

trainee in our digital marketing training in Lagos

Class Requirements

  • 4 weeks, 11-12 hours/week

  • Access to a laptop or desktop computer with a minimum of 4gig ram, and 256g SSD or 500g HDD Rom.

  • Access to a stable internet connection

  • Proficiency in written and spoken English

students during our digital marketing training in Lagos

Enroll Now

(N135,000)

Pay In Installment

First Installment

(N85,000)

Enrollment Deadline:

Course Overview:

Physical
Classes

Thursday: 10:00am - 4:00pm

Friday: 10:00am - 4:00pm

Duration: 4 weeks

Virtual
Classes

Saturday: 10:00am - 4:00pm     

Duration: 8 weeks

With our flexible payment option, you can enroll and attend our digital marketing class while paying in installments.

All You Need To Do Is:

  • Enroll and make your first installment of 60%
  • Enusre that a 30% installment payment is made during the mid-week of class
  • Enusre that a 20% final installment payment is made before the last week of class

NEXT KICK-OFF:

Fast Turnaround Time from Beginner to Skilled Professional
Thriving Community of Tech Talents and Business Owners
87% Post-Training Support and Internship Success Rate - Intern to Key Staff
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Testimonials

My job was one of the things that took a hit during the pandemic. I was devastated by this but a respected senior friend convinced me to go and improve my skills at PDMA so I'd be indispensable. He wasn't wrong. In 4 short weeks, the improvement was so obvious and profound that Lagos Business School approached me. In a very short while, using what I learned at PDMA, I did not just land a job, I rose to Manager ranks at Lagos Business School. Looking back, I am glad the last job ended...but I am most glad I went to PDMA.
Toba Olugosi
Toba OlugosiClient Relationship Manager, Lagos Business School
After graduating from University, I knew needed digital skills if this economy was going to favor me. It didn’t take long to find PDMA, and I am glad I did. My experience at PDMA positioned me to land a job right after my graduation where I manage local international brands…it didn’t even take time to happen. I am really happy cos truly when you weigh it against the value you get, PDMA is just doing giveaways to help people like me get their lives started. PDMA Should Charge More
Ifeoluwa Israel
Ifeoluwa IsraelContent Writer
I AM DOING WELL! I loved marketing, the only problem was I didn't know how to do it. I knew I had to start from somewhere and I am glad I started from PDMA. PDMA started from the basics of marketing before we went into digital marketing and that was my eureka moment. I would have just known the tools and been totally clueless about converting customers. Today, I am the lead strategist for several multination brands and I can't even lie, PDMA laid the foundation for this career I am enjoying today.
Benjamin Ikade
Benjamin IkadeCreative Strategist, Xpark360
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Get Certified

certifications for our digital marketing training in Lagos

Enroll Now

(N135,000)

Pay In Installment

First Installment

(N85,000)

Enrollment Deadline:

Course Overview:

Physical
Classes

Thursday: 10:00am - 4:00pm

Friday: 10:00am - 4:00pm

Duration: 4 weeks

Virtual
Classes

Saturday: 10:00am - 4:00pm     

Duration: 8 weeks

With our flexible payment option, you can enroll and attend our digital marketing class while paying in installments.

All You Need To Do Is:

  • Enroll and make your first installment of 60%
  • Enusre that a 30% installment payment is made during the mid-week of class
  • Enusre that a 20% final installment payment is made before the last week of class

Explore your professional development opportunities at PDMA

Contact a Learning Advisor
Access our full list of programs
 

Frequently Asked Questions

Digital marketing means using the internet and digital tools to promote products, services, and brands. It's about getting more people to know about a business and trust it by sharing ads and helpful content to bring in new customers and keep the current ones happy.

Digital marketing courses are reasonably priced, and the cost may differ depending on the institute. With a budget ranging from 150,000 to 300,000, you can acquire valuable digital marketing skills.

If you live far from the training location and can't come to class regularly, you can use our online platform. It lets you learn at your own speed and convenience. Visit pdmaonline.com to learn more about our digital marketing courses online.

There are several good certifications for digital marketing, including:Premium Digital Marketing Academy Certification, Facebook Blueprint Certification, Google Analytics IQ Certification, Hootsuite Social Marketing Certification, Google Ads Certification, Zeo Digital Academy, Chartered Institute of Social Media Marketing and Digital Marketing, etc. 

PDMA offers several digital marketing training programs, including in-class training, corporate training, and online training.

The cost of a digital marketing course in Nigeria can vary depending on the academy, but you should budget between 100,000 to 300,000 Naira.

Yes, you can make payments in installments for our digital marketing course, but the full payment should be completed before the class ends.

Yes. Upon completion of the digital marketing training, you will receive a certificate. Additionally, PDMA will guide you on how to obtain certifications from Google, HubSpot, and other relevant international digital marketing certification bodies

Our training programs include: In-class training, Corporate training, and Online training



The cost of a digital marketing course can vary depending on the academy. In Nigeria, you should budget between 100,000 to 300,000 Naira.

Yes, you can pay in installments, but please ensure full payment is made before the class ends.

Absolutely, you'll receive a certificate once you finish the course, including all assignments and projects. We'll even assist you in obtaining certifications from Google, HubSpot, and other important international digital marketing bodies.

Our curriculum covers a wide range of courses, including: Online Marketing Strategy, Lead Generation, Sales Conversion, and Website Credibility, Web Design (WordPress),  Email Marketing, Fundamentals of Graphic Design, Google Analytics, Content Marketing/Copywriting, Social Media Marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).

Yes. When you enroll, you'll receive training in all these courses. However, if you prefer to specialize in just one or a few of these courses, we offer customized packages to meet your specific needs.