MOVE FROM A BUSINESS TO A BRAND – Build a Strong Foundation for Your Business’s Success. Learn and master creative approaches to empowering brands
Brand
Strategy
Craft Your Brand’s Story: Explore Our Brand Strategy Course
Your brand’s story is its most potent asset. Join our Brand Strategy course and discover the art of crafting compelling narratives that resonate. From brand identity to market positioning, this course unravels the secrets of successful branding. Enroll today and unlock your brand’s potential with a 20% discount. Transform your brand strategy, captivate your audience, and stand out in the crowded marketplace.
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Great startups deserve great brands
Unlock the next level of growth for your organization by becoming clear on what you do and why you do it. You can’t be everything to everyone, but you can be something great for someone. Join this -week course to learn how.
Duration: 10 weeks
Mode of Delivery: Hybrid Classes (Instructor Led)
Program Overview
This course is open to marketers (both digital and traditional), aspiring brand designers, brand managers, early-stage startup founders, growth marketers, and owners of micro small and medium-scale enterprises (MSMEs) who want to add brand strategy to their skill set, to improve their understanding of brand strategy and its impact on their business, and to better (re)position their product.
By the end of the course, participants will have a comprehensive understanding of brand strategy and its elements, including the importance of market research, understanding the target audience, creating a brand identity, developing a unique value proposition, establishing brand guidelines and standards, etc. With this knowledge, participants will be able to build successful brands out of any business.
How You Will Learn
As a participant in our Brand Strategy course, you will gain access to a thorough curriculum that will expand your knowledge of brand identification, market analysis, consumer behavior, and marketing communication. Through a combination of virtual and physical classes, case studies, and hands-on projects, you will acquire the expertise needed to create successful brands and become a thought leader in the field
You will learn the key principles and theories of brand strategy, participate in dynamic discussions with your fellow students, and gain valuable insights into the ways in which brand strategy shapes business success.
Virtual Classes
Our hybrid classes are taught by experienced instructors who bring a wealth of industry expertise to both our virtual and physical classrooms. You will learn the key principles and theories of brand strategy, participate in dynamic discussions with your fellow students, and gain valuable insights into the ways in which brand strategy shapes business success.
Business Case Studies
You will have the chance to examine actual case studies of well-known companies from all sectors of the economy. Our case studies have been carefully chosen to provide you with a thorough understanding of the strategies and methods used by these businesses to stand out from rivals and engage with customers.
Hands-on Projects
Our hands-on projects are created to offer you real-world experience creating brand strategies that produce desired outcomes. You will work on real-world challenges faced by businesses today, collaborating with other students to develop brand guidelines, conduct market research, and create marketing communication strategies that increase brand awareness and engagement.
Interactive Assessments
We provide interactive assessments at the end of each module to help reinforce your understanding of the course material. These assessments are intended to be engaging and to provide immediate feedback on your performance, assisting you in identifying areas where you should focus your study efforts.
Access to Industry Trends
You will stay up-to-date with the latest industry trends and best practices through discussions with our instructors and by accessing our curated list of relevant publications. This will enable you to provide valuable insights to businesses seeking to enhance their brand strategies and stay ahead of the competition.
What You Will Learn
Your brand is who people think you are and the one reason people would like to spend time with you if you were a person – Master the skills and frameworks that help build a lasting brand
This course is competitive, edgy, and engaging, with a hands-on approach that combines theory with real-world applications. You will have the opportunity to work on your brand strategy throughout the course and receive feedback from industry experts to help you refine your approach. By the end of the course, you will have the skills and knowledge to build a powerful brand that drives growth and success for your business.
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Introduction to Branding
Learn the Definition and Importance of Branding, Types of Branding Strategies, and the Evolution of Branding.
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Brand Identity
Discover the Components of Brand Identity, How to Design a Brand Identity, and the Importance of Consistency.
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Target Audience
Identify Your Target Audience, Understand Consumer Behaviour, Analyze Consumer Needs and Preferences, and Tailor Branding Strategies.
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Brand Positioning
Understand the Concept of Brand Positioning, How to Differentiate from Competitors, Develop a Unique Value Proposition, and Build a Brand Story.
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Brand Messaging
Create a Brand Voice, Develop Brand Messaging, Understand the Importance of Authenticity, and Communicate the Brand Message Effectively.
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Brand Experience
Understand the Importance of Brand Experience and Customer Experience, Learn How to Create a Positive Brand Experience, and Maintain Consistency.
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Brand Management
Understand the Importance of Brand Management, Learn How to Build Brand Equity, Manage Brand Reputation, and Handle Crisis Management.
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Digital Branding
Understand Digital Branding, Its Importance, Social Media Branding, Develop a Digital Branding Strategy, and Manage Your Online Presence.
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Marketing and Promotion
Learn How to Develop a Marketing Strategy, Use Branding to Enhance Your Promotions, and Execute Campaigns that Drive Growth.
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Measuring Success
Learn How to Measure Brand Awareness, Perception, and Equity, Use Data to Improve Brand Strategy, and Iterate for Growth.
Throughout the 10 weeks, you will learn how to define your brand, develop a unique brand identity, target and connect with your audience, position your brand against competitors, and create messaging that resonates with your customers.
In addition, you will learn how to create a positive brand experience, manage your online presence and digital branding, develop a marketing strategy that leverages your brand, and measure the success of your brand strategy using data-driven insights.
Class Requirements
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10 weeks, 6-9 hours/week
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Access to a laptop or desktop computer with a minimum of 4g-8g ram, and 256g SSD or 500g HDD rom.
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Access to a stable internet connection
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Proficiency in written and spoken English
Enroll Now
Pay In Installment
First Installment
Enrollment Deadline:
Course Overview:
Physical
Classes
Thursday: 10:00am – 4:00pm
Friday: 10:00am – 4:00pm
Duration: 4 weeks
Virtual
Classes
Saturday: 10:00am – 4:00pm
Duration: 8 weeks
With our flexible payment option, you can enroll and attend our digital marketing class while paying in installments.
All You Need To Do Is:
- Enroll and make your first installment of 60%
- Enusre that a 30% installment payment is made during the mid-week of class
- Enusre that a 20% final installment payment is made before the last week of class
Fast Turnaround Time from Beginner to Skilled ProfessionalThriving Community of Tech Talents and Business Owners87% Post-Training Support and Internship Success Rate – Intern to Key StaffGoogle – 110+ 4.8 star Customer Review
Testimonials
My job was one of the things that took a hit during the pandemic. I was devastated by this but a respected senior friend convinced me to go and improve my skills at PDMA so I’d be indispensable. He wasn’t wrong. In 4 short weeks, the improvement was so obvious and profound that Lagos Business School approached me. In a very short while, using what I learned at PDMA, I did not just land a job, I rose to Manager ranks at Lagos Business School. Looking back, I am glad the last job ended…but I am most glad I went to PDMA.
Toba OlugosiClient Relationship Manager, Lagos Business School
After graduating from University, I knew needed digital skills if this economy was going to favor me. It didn’t take long to find PDMA, and I am glad I did. My experience at PDMA positioned me to land a job right after my graduation where I manage local international brands…it didn’t even take time to happen. I am really happy cos truly when you weigh it against the value you get, PDMA is just doing giveaways to help people like me get their lives started.
PDMA Should Charge More
Ifeoluwa IsraelContent Writer
I AM DOING WELL!
I loved marketing, the only problem was I didn’t know how to do it. I knew I had to start from somewhere and I am glad I started from PDMA. PDMA started from the basics of marketing before we went into digital marketing and that was my eureka moment. I would have just known the tools and been totally clueless about converting customers. Today, I am the lead strategist for several multination brands and I can’t even lie, PDMA laid the foundation for this career I am enjoying today.
Benjamin IkadeCreative Strategist, Xpark360
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Enroll Now
Get Certified
Enroll Now
Pay In Installment
First Installment
Enrollment Deadline:
Course Overview:
Physical
Classes
Thursday: 10:00am – 4:00pm
Friday: 10:00am – 4:00pm
Duration: 4 weeks
Virtual
Classes
Saturday: 10:00am – 4:00pm
Duration: 8 weeks
With our flexible payment option, you can enroll and attend our digital marketing class while paying in installments.
All You Need To Do Is:
- Enroll and make your first installment of 60%
- Enusre that a 30% installment payment is made during the mid-week of class
- Enusre that a 20% final installment payment is made before the last week of class
Explore your professional development opportunities at PDMA
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Frequently Asked Questions
Digital marketing means using the internet and digital tools to promote products, services, and brands. It’s about getting more people to know about a business and trust it by sharing ads and helpful content to bring in new customers and keep the current ones happy.
HOW MUCH DOES DIGITAL MARKETING TRAINING COST IN LAGOS?
Digital marketing courses are reasonably priced, and the cost may differ depending on the institute. With a budget ranging from 150,000 to 300,000, you can acquire valuable digital marketing skills.
WHAT IF I AM NOT CLOSE TO THE VENUE OF THE TRAINING?
If you live far from the training location and can’t come to class regularly, you can use our online platform. It lets you learn at your own speed and convenience. Visit pdmaonline.com to learn more about our digital marketing courses online.
WHICH CERTIFICATION IS THE BEST?
There are several good certifications for digital marketing, including:Premium Digital Marketing Academy Certification, Facebook Blueprint Certification, Google Analytics IQ Certification, Hootsuite Social Marketing Certification, Google Ads Certification, Zeo Digital Academy, Chartered Institute of Social Media Marketing and Digital Marketing, etc.
WHAT DIGITAL MARKETING TRAINING DOES PDMA OFFER?
PDMA offers several digital marketing training programs, including in-class training, corporate training, and online training.
HOW MUCH DOES DIGITAL MARKETING TRAINING COST IN NIGERIA?
The cost of a digital marketing course in Nigeria can vary depending on the academy, but you should budget between 100,000 to 300,000 Naira.
CAN THE PAYMENTS BE DONE IN INSTALLMENTS FOR YOUR DIGITAL MARKETING COURSE?
Yes, you can make payments in installments for our digital marketing course, but the full payment should be completed before the class ends.
IS THERE A CERTIFICATE AT THE END OF THE DIGITAL MARKETING PROGRAM?
Yes. Upon completion of the digital marketing training, you will receive a certificate. Additionally, PDMA will guide you on how to obtain certifications from Google, HubSpot, and other relevant international digital marketing certification bodies
Our training programs include: In-class training, Corporate training, and Online training
WHAT DOES A DIGITAL MARKETING COURSE COST IN NIGERIA?
The cost of a digital marketing course can vary depending on the academy. In Nigeria, you should budget between 100,000 to 300,000 Naira.
CAN I PAY FOR YOUR DIGITAL MARKETING COURSE IN INSTALLMENTS?
Yes, you can pay in installments, but please ensure full payment is made before the class ends.
DO I RECEIVE A CERTIFICATE AFTER COMPLETING THE DIGITAL MARKETING TRAINING?
Absolutely, you’ll receive a certificate once you finish the course, including all assignments and projects. We’ll even assist you in obtaining certifications from Google, HubSpot, and other important international digital marketing bodies.
WHAT DIGITAL MARKETING COURSES ARE INCLUDED IN THE PROGRAM?
Our curriculum covers a wide range of courses, including: Online Marketing Strategy, Lead Generation, Sales Conversion, and Website Credibility, Web Design (WordPress), Email Marketing, Fundamentals of Graphic Design, Google Analytics, Content Marketing/Copywriting, Social Media Marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
ARE THESE DIGITAL MARKETING COURSES INCLUDED IN THE PACKAGE?
Yes. When you enroll, you’ll receive training in all these courses. However, if you prefer to specialize in just one or a few of these courses, we offer customized packages to meet your specific needs.