Contact
Blog

Unlock the Secrets of Effective Advertising: Propel Your Brand to New Heights in the Digital Era!

Our expert-led course is designed to equip you with the fundamental principles, cutting-edge strategies, and battle-tested techniques necessary to harness the immense power of advertising. Whether you aim to drive substantial traffic to your website, captivate a wider audience, or excel in the dynamic realm of marketing, this course empowers you with the essential skills to thrive in the ever-evolving landscape of digital advertising. Get ready to unleash your full potential and achieve remarkable results with your brand.

Sign Up Now To Get A 20% Discount

Advertising
Visions Actualised
0 +

Free PDMA Community Membership

US Accredited Certificates

We’ve had these companies train their workforce with us… and have taught students who got jobs in the following companies:

Program Overview

This course empowers learners with a deep understanding of the principles, strategic frameworks, and battle-tested techniques required to orchestrate impactful advertising campaigns that yield desired outcomes.

From crafting compelling messages to leveraging cutting-edge targeting strategies, analyzing campaign performance, and embracing emerging advertising technologies, this immersive program covers a diverse range of topics critical to mastering the art of advertising. By acquiring this knowledge, participants will not only thrive in the dynamic world of advertising but also unlock the ability to achieve remarkable results that make a lasting impact.

  • Target Audience Analysis

  • Strategy

  • Search Engine Advertising (SEM)

  • Copywriting

  • Advertising Channels

  • Campaign Planning

  • Campaign Planning

  • Market Research

  • Social Media Advertising

  • Display Advertising

  • Consumer Behaviour

  • Measurement and Analytics

Download Brochure

ADVERTISING PROFESSIONAL CERTIFICATE

Enroll Now

(N200,000)

Pay In Installment

First Installment

(N120,000)

Enrollment Deadline:

Course Overview:

Physical
Classes

Thursday: 10:00am - 4:00pm

Friday: 10:00am - 4:00pm

Duration: 4 weeks

Virtual
Classes

Saturday: 10:00am - 4:00pm     

Duration: 8 weeks

+ 6 months of post training support and internship & Job Placement Opportunity

Enroll Now
Chat With Us

LIFE AS AN ADVERTISING EXPERT

The life of an advertising expert is one of constant creativity, strategic thinking, and adaptability. As an advertising expert, your days are filled with a dynamic mix of brainstorming sessions, client meetings, research, campaign planning, and execution. Your primary goal is to craft persuasive messages and create impactful campaigns that capture the attention of target audiences and drive desired outcomes.

Your journey as an advertising expert begins with a deep understanding of consumer behavior and market trends. You immerse yourself in research, analyzing data, conducting surveys, and staying up to date with the latest industry insights. This knowledge forms the foundation for developing effective strategies and identifying opportunities to connect with the target audience in meaningful ways.

As an advertising expert, you work closely with a team of writers, designers, and media specialists to bring ideas to life. Brainstorming sessions are filled with energy and excitement as you explore innovative concepts, refine messaging, and develop visual elements that resonate with the target audience. You carefully craft compelling narratives and visuals that evoke emotions, capture attention, and leave a lasting impression.

You meticulously plan media placements, considering factors such as target demographics, reach, frequency, and budget allocation. You leverage your knowledge of various advertising channels, from traditional print and broadcast media to digital platforms, social media, and emerging technologies. Strategic thinking comes into play as you optimize campaigns, monitor performance metrics, and make data-driven adjustments to maximize results and return on investment.

The advertising landscape is ever-evolving, with new technologies, trends, and consumer preferences constantly shaping the industry. As an advertising expert, you stay agile and adaptable, embracing emerging platforms, tools, and strategies. You thrive on challenges, constantly seeking ways to innovate and stay ahead of the competition.

Seeing the impact of your campaigns, witnessing the growth of brands you work with, and knowing that your creativity and expertise contribute to their success is immensely fulfilling. It’s a profession that offers both personal satisfaction and professional growth, with opportunities to work on diverse projects, collaborate with talented individuals, and make a tangible difference in the success of brands.

Career Advantages

High demand and Career opportunities

The demand for advertising experts is consistently high. Businesses across industries recognize the critical role that advertising plays in achieving their objectives, whether it's increasing brand awareness, driving sales, or expanding market reach. This high demand translates into abundant career opportunities and the potential for growth, both within companies and as independent consultants or entrepreneurs.

Competitive Salary

Advertising experts command competitive salaries owing to their specialized skills and the high demand they generate in the job market. Their ability to drive tangible results and facilitate business growth positions them as valuable assets for companies, leading to attractive compensation packages and potential performance-based bonuses.

Versatility and Diverse Skill Set

An advertising expert enjoys the advantage of developing a wide range of skill set. They gain expertise in various areas such as market research, consumer behavior, branding, media planning, copywriting, digital marketing, and data analytics. This versatility allows them to work across different industries, collaborate with diverse teams, and take on a wide range of projects.

Global Reach and Exposure

The world of advertising transcends geographical boundaries. Advertising experts have the advantage of working on campaigns that reach a global audience. This global exposure allows professionals to gain insights into different cultures, target diverse markets, and work with clients from around the world, broadening their perspective and enhancing their understanding of international markets.

Entrepreneurial Ventures

Advertising experts have the potential to utilize their skills and knowledge to establish their own agencies or consulting businesses. With their expertise in driving online success for businesses, they can become trusted advisors, assisting clients in achieving their advertising objectives. This entrepreneurial path offers freedom, autonomy, and the opportunity to make a significant impact in the industry.

What career will this programme prepare me for?

There are extra advantages of taking the Advertising Course at our institution. You will acquire the skills required for professional success, thanks to our knowledgeable instructors and hands-on learning style as well as the support we offer you every step of the way. Whether you are a beginner or an advanced learner, our curriculum is designed to cater to your needs. Plus, you’ll gain access to abundant resources and be a part of a vibrant community of learners and professionals. With all these resources and support, you’ ll be well on your way to becoming an Advertising Expert

How You Will Learn

Methods: Virtual and Physical classes, Business case-studies, Virtual projects, and Interactive quizzes.

Physical and Virtual Classes

You will participate in physical and live virtual classes that will provide a platform for discussions, question-and-answer sessions, and feedback. The classes are designed to be interactive, with students encouraged to ask questions and participate in group discussions.

Case Studies

You will have the opportunity to explore real-life examples and case studies from the advertising industry. These case studies provide valuable insights and practical experience that you can directly apply to your own work. By analyzing successful advertising campaigns and strategies, you will gain a deeper understanding of how advertising can be implemented effectively to drive results for businesses. These real-world examples will serve as valuable references and sources of inspiration as you navigate the challenges and complexities of the advertising world.

Projects

You will engage in projects that will involve creating and optimizing diverse advertising campaigns, leveraging the knowledge you’ve acquired. Throughout the process, you will receive guidance and feedback from industry experts, enabling you to refine your skills and strategies. By actively participating in these projects, you will develop the confidence, competence, and practical abilities required to excel in the dynamic and ever-evolving field of advertising.

Interactive Quizzes

The program includes interactive quizzes that will test your understanding of the concepts and tools covered in each module. These quizzes are designed to be engaging and will provide instant feedback on the student's performance.

What You Will Learn

This course is designed to provide you with the knowledge and skills needed to thrive in the field of advertising. Through 10 comprehensive modules, you will embark on an engaging learning experience that explores different aspects of creating effective advertising strategies.

By the end of the course, you will become an expert capable of developing, managing, and promoting successful advertising campaigns.

Here is what you will learn:

Edit Content

Introduction to Advertising

Understanding the role and importance of advertising

Overview of different advertising mediums (traditional, digital, social media, etc.)

Key advertising terms and concepts

Edit Content

Consumer Behavior and Target Audience Analysis

Understanding consumer psychology and behavior

Conducting market research and audience segmentation

Creating buyer personas for effective targeting

Edit Content

Advertising Campaign Planning

Setting advertising objectives and goals

Developing a creative brief and campaign strategy

Budgeting and allocating resources for campaigns

Edit Content

Creating Compelling Advertising Messages

Crafting impactful headlines and copywriting techniques

Design Principles for effective visual communication

Incorporating storytelling and emotional appeal in advertising

Edit Content

Advertising Channels and Media Planning

Exploring various advertising channels (TV, radio, print, online, social media, etc.)

Media planning and buying strategies

Evaluating the effectiveness of different advertising platforms

Edit Content

Crafting a Professional Design Portfolio

Create a compelling design portfolio that showcases your skills and highlights your design projects.

Learn effective presentation techniques to demonstrate your design capabilities to potential employers or clients.

Gain insights into industry best practices for creating an impressive design portfolio.

Edit Content

Staying Ahead in Design Trends

Explore the latest design trends and innovations, including sustainability, UX design, and emerging technologies.

Develop strategies for staying updated with industry developments and implementing innovative concepts in your design projects.

Edit Content

Advertising Regulations and Ethical Considerations

Understanding legal and ethical guidelines in advertising

Industry standards and best practices

Ensuring transparency and responsible advertising practices

Edit Content

Integrated Marketing Communications

The role of advertising in an integrated marketing strategy

Coordinating advertising efforts with other marketing channels

Creating consistent brand messaging across different touchpoints

Edit Content
Click on the Edit Content button to edit/add the content.
trainee in our digital marketing training in Lagos

Class Requirements

  • 4-8 weeks, 11-12 hours/week

  • Access to a laptop or desktop computer with a minimum of 4gig ram, and 256g SSD or 500g HDD Rom.

  • Access to a stable internet connection

  • Proficiency in written and spoken English

students during our digital marketing training in Lagos

NEXT KICK-OFF: