Elevate Your Website’s Advertising Success with Our Expert-Led Course and Stand Out in the Digital Landscape.
Our course is tailored to help you understand the essential principles, strategies, and proven techniques required to harness the power of advertising and achieve remarkable results for your website. Whether you own a website and want to attract more customers or aspire to excel in the field of marketing and boost your website’s performance, this course equips you with skills necessary to succeed in digital advertising.
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Program Overview
Our Core Advertising Solutions (for Website Owners) course offers comprehensive insights into the fundamental principles, strategies, and proven techniques required to effectively advertise your website and drive desired outcomes. This course covers a diverse range of topics, including website optimization, ad placements, targeting strategies, analytics, and emerging advertising technologies. With this well-rounded knowledge base, participants will gain the skills needed to thrive in the dynamic world of advertising and achieve remarkable results.
CORE ADVERTISING SOLUTIONS PROFESSIONAL CERTIFICATE
Course Overview:
Physical
Classes
Thursday: 10:00am - 4:00pm
Friday: 10:00am - 4:00pm
Duration: 4 weeks
Virtual
Classes
Saturday: 10:00am - 4:00pm    Â
Duration: 8 weeks
+ 6 months of post training support and internship &Â Job Placement Opportunity
LIFE AS A CORE ADVERTISING SOLUTIONS EXPERT
Core advertising solutions experts possess a deep understanding of the advertising landscape and have honed their skills to help website owners maximize their online presence and achieve their business goals.
On a typical day, a Core Advertising Solutions expert starts by staying updated on the latest industry trends and emerging technologies. They analyze data, monitor performance metrics, and make data-driven decisions to optimize advertising campaigns for their clients’ websites. They continually research and experiment with new strategies and techniques to stay ahead of the curve, delivering exceptional results.
These experts are masters of various advertising channels and platforms. They excel in search engine advertising (SEM), employing effective keyword research and ad targeting to drive relevant traffic to websites. They also leverage display advertising, social media advertising, and video advertising, tailoring their approach to suit the unique needs and goals of each website owner.
A Core Advertising Solutions expert understands the importance of website optimization. They meticulously analyze user experience, ensuring that ad placements and landing pages are strategically designed to maximize conversions. They conduct tests, experiment with different creatives, and optimize website performance to ensure a seamless and engaging user journey.
One of the key strengths of these experts is their ability to adapt to changes in the advertising landscape. They stay informed about advertising regulations, guidelines, and best practices, ensuring compliance and ethical advertising practices.
Beyond technical expertise, Core Advertising Solutions experts excel in communication and collaboration. They build strong relationships with their clients, understanding their unique business objectives and tailoring advertising solutions accordingly. They provide regular reports and updates, discussing campaign performance and recommending optimization strategies to achieve even greater results.
In conclusion, the life of a Core Advertising Solutions expert is never dull. They thrive on the fast-paced nature of the industry, embracing challenges and finding innovative solutions to help website owners succeed.
Career Advantages
What career will this programme prepare me for?
There are extra advantages of taking the Core Advertising Solutions course at our institution. You will acquire the skills required for professional success, thanks to our knowledgeable instructors and hands-on learning style as well as the support we offer you every step of the way. Whether you are a beginner or an advanced learner, our curriculum is designed to cater to your needs. Plus, you’ll gain access to abundant resources and be a part of a vibrant community of learners and professionals. With all these resources and support, you’ ll be well on your way to becoming a thriving Advertising Solutions Expert
How You Will Learn
Methods: Virtual and Physical classes, Business case-studies, Virtual projects, and Interactive quizzes.
What You Will Learn
Our course is prepared to equip you with the essential knowledge and skills needed to thrive in Web Advertising Solutions. Through 12 comprehensive modules, you will embark on a captivating learning journey that explores various facets of effective advertising strategies for the web.
By the end of the course, you will emerge as an expert capable of creating, managing, and promoting successful initiatives aimed at acquiring and converting customers. The in-depth understanding and practical expertise gained throughout the course will empower you to navigate the ever-changing landscape of digital advertising with confidence and achieve remarkable results for your clients or your own business.
Here is what you will learn:
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Module 1
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Module 2
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Module 3
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Module 4
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Module 5
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Module 6
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Module 7
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Module 8
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Module 9
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Module 10
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Module 11
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Module 12
Introduction to Digital Advertising
Understanding the digital advertising landscape
Importance of digital advertising
Overview of different digital advertising channels
Defining Advertising Goals and Target Audience
Identifying and defining advertising goals for your website
Defining your target audience and buyer personas
Conducting market research to understand audience behavior and preferences
Search Engine Advertising (SEM)
Introduction to search engine advertising
Keyword research and selection
Creating and optimizing search ad campaigns
Monitoring and optimizing search ad performance
Display Advertising for Websites
Introduction to display advertising
Ad formats and creative considerations
Ad targeting options for website owners
Tracking and measuring display ad performance
Crafting a Professional Design Portfolio
Create a compelling design portfolio that showcases your skills and highlights your design projects.
Learn effective presentation techniques to demonstrate your design capabilities to potential employers or clients.
Gain insights into industry best practices for creating an impressive design portfolio.
Staying Ahead in Design Trends
Explore the latest design trends and innovations, including sustainability, UX design, and emerging technologies.
Develop strategies for staying updated with industry developments and implementing innovative concepts in your design projects.
Email Marketing and Website Advertising
Integrating email marketing with website advertising
Building an email subscriber list
Creating compelling email campaigns to drive website traffic
Measuring the effectiveness of email marketing for website owners
Tracking and Analytics for Advertising Success
Importance of tracking and analytics in digital advertising
Setting up tracking tools and implementing pixels
Key performance indicators (KPIs) and metrics
Using data to optimize advertising campaigns
Budgeting and ROI Analysis
Developing an advertising budget for website owners
Calculating return on investment (ROI) for advertising campaigns
Strategies for maximizing ROI and cost-efficiency
Advertising Compliance and Legal Considerations
Understanding advertising regulations and guidelines
Maintaining compliance with advertising policies
Protecting user privacy and data
Future Trends and Emerging Advertising Technologies
Exploring the latest trends in digital advertising
Emerging technologies and their impact on website advertising
Staying updated and adapting to changes in the advertising landscape

Class Requirements
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4-8 weeks, 11-12 hours/week
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Access to a laptop or desktop computer with a minimum of 4gig ram, and 256g SSD or 500g HDD Rom.
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Access to a stable internet connection
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Proficiency in written and spoken English

NEXT KICK-OFF:
Course Schedule:
Physical
Classes
Thursday: 10:00am - 4:00pm
Friday: 10:00am - 4:00pm
Duration: 4 weeks
Virtual
Classes
Saturday: 10:00am - 4:00pm    Â
Duration: 8 weeks
With our flexible payment option, you can enroll and attend our digital marketing class while paying in installments.
All You Need To Do Is:
- Enroll and make your first installment of 60%
- Enusre that a 30% installment payment is made during the mid-week of class
- Enusre that a 20% final installment payment is made before the last week of class
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With our flexible payment option, you can enroll and attend our digital marketing class while paying in installments.
OUR CLASSES ARE TAUGHT BY EXPERIENCED GLOBAL INDUSTRY EXPERTS

Uwakwe Caleb
- Phone:+1 (859) 254-6589
- Email:info@example.com

Ikade Benjamin
- Phone:+1 (859) 254-6589
- Email:info@example.com

Oladosu Olarenwaju
- Phone:+1 (859) 254-6589
- Email:info@example.com

Orji Chukwuibuliem
- Phone:+1 (859) 254-6589
- Email:info@example.com

Otian Peter
- Phone:+1 (859) 254-6589
- Email:info@example.com
Earn a Globally Recognised Digital Marketing Certificate
Our certificate serves as a gateway to global opportunities for all our students within and outside Africa

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Frequently Asked Questions
Digital marketing means using the internet and digital tools to promote products, services, and brands. It's about getting more people to know about a business and trust it by sharing ads and helpful content to bring in new customers and keep the current ones happy.
Digital marketing courses are reasonably priced, and the cost may differ depending on the institute. With a budget ranging from 150,000 to 300,000, you can acquire valuable digital marketing skills.
If you live far from the training location and can't come to class regularly, you can use our online platform. It lets you learn at your own speed and convenience. Visit pdmaonline.com to learn more about our digital marketing courses online.
There are several good certifications for digital marketing, including:Premium Digital Marketing Academy Certification, Facebook Blueprint Certification, Google Analytics IQ Certification, Hootsuite Social Marketing Certification, Google Ads Certification, Zeo Digital Academy, Chartered Institute of Social Media Marketing and Digital Marketing, etc.Â
PDMA offers several digital marketing training programs, including in-class training, corporate training, and online training.
The cost of a digital marketing course in Nigeria can vary depending on the academy, but you should budget between 100,000 to 300,000 Naira.
Yes, you can make payments in installments for our digital marketing course, but the full payment should be completed before the class ends.
Yes. Upon completion of the digital marketing training, you will receive a certificate. Additionally, PDMA will guide you on how to obtain certifications from Google, HubSpot, and other relevant international digital marketing certification bodies
Our training programs include: In-class training, Corporate training, and Online training
The cost of a digital marketing course can vary depending on the academy. In Nigeria, you should budget between 100,000 to 300,000 Naira.
Yes, you can pay in installments, but please ensure full payment is made before the class ends.
Absolutely, you'll receive a certificate once you finish the course, including all assignments and projects. We'll even assist you in obtaining certifications from Google, HubSpot, and other important international digital marketing bodies.
Our curriculum covers a wide range of courses, including: Online Marketing Strategy, Lead Generation, Sales Conversion, and Website Credibility, Web Design (WordPress), Email Marketing, Fundamentals of Graphic Design, Google Analytics, Content Marketing/Copywriting, Social Media Marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
Yes. When you enroll, you'll receive training in all these courses. However, if you prefer to specialize in just one or a few of these courses, we offer customized packages to meet your specific needs.