Digital
Marketing
Gain Competitive Advantage with Our Expert-Led, Comprehensive Course and Take Your E-commerce Efforts to New Heights
Our E-commerce course is designed to provide you with a comprehensive understanding of the principles and practises of ecommerce. Whether you are a business owner looking to establish an online presence or an entrepreneur seeking to start an ecommerce business, this course will equip you with the knowledge and skills necessary to succeed in this exciting field.
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Program Overview
The e-commerce course is designed to provide learners with a comprehensive understanding of the e-commerce industry and the strategies and tools required to launch, manage, and grow an e-commerce business. The program covers a wide range of topics, including the fundamentals of e-commerce, marketing, logistics, operations, and finance.
E-COMMERCE PROFESSIONAL CERTIFICATE
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Pay In Installment
First Installment
Enrollment Deadline:
Course Overview:
Physical
Classes
Thursday: 10:00am – 4:00pm
Friday: 10:00am – 4:00pm
Duration: 4 weeks
Virtual
Classes
Saturday: 10:00am – 4:00pm
Duration: 8 weeks
+ 6 months of post training support and internship & Job Placement Opportunity
Life As An E-Commerce Professional
The life of an e-commerce professional can be both exciting and challenging. E-commerce professionals are responsible for managing and growing online businesses, which requires diverse skill-sets and the ability to adapt to a constantly changing environment.
Typically, e-commerce professionals may be responsible for managing inventory levels, optimising product listings, analysing sales data, and developing marketing strategies and campaigns. They may also work with suppliers, manufacturers, and logistics partners to ensure that products are delivered to customers in a timely and cost-effective manner
An ecommerce expert needs to have a deep understanding of the online marketplace, customer psychology, and digital marketing techniques. They have to keep up with the latest trends and developments in the ecommerce industry, and continually adapt their strategies to stay ahead of the competition
Despite the challenges, e-commerce can be highly rewarding for those passionate about entrepreneurship, innovation, and technology. Ecommerce professionals have the opportunity to build and grow businesses that can reach a global audience, and make a real impact on the lives of their customers. With the right skills and mindset, an ecommerce professional can enjoy a successful and fulfilling career in this fast-paced and dynamic industry.
Career Advantages
High demand
Ecommerce is a rapidly growing industry and there is a high demand for experts who can help businesses succeed in the online marketplace. As an ecommerce expert, you can expect to be in high demand and have many job opportunities available to you.
Career growth opportunities
E-commerce experts need to have a wide range of skills, including marketing, web design, customer service, analytics, and more. Developing these skills can make you more marketable and help you advance in your career.
Flexibility
E-commerce is a highly flexible industry, with many opportunities for remote work and freelance projects. This allows e-commerce experts to work from anywhere in the world and take on projects that fit their schedules.
High earning potential
E-commerce experts are in high demand and often command high salaries. Additionally, many e-commerce experts choose to work as freelancers or start their own ecommerce businesses, which can provide even greater earning potential.
Creative freedom
E-commerce experts are often responsible for designing and executing marketing campaigns, creating product listings, and developing website designs. This provides a lot of creative freedom and allows you to express your creativity and innovation.
What career will this programme prepare me for?
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SEO Specialist
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Social media manager
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Paid advertising manager
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Content marketer
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Email marketing manager
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Digital marketing manager
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E-commerce manager
There are extra advantages of learning E-commerce at our institution. You will acquire the skills required for professional success thanks to our knowledgeable instructors and hands-on learning style. We offer personalized attention to all students, and our curriculum is designed to meet the needs of both beginners and more advanced learners. With access to a wealth of resources and the support of a dynamic community of learners and professionals, you will have everything you need to become a successful E-commerce expert.
How You Will Learn
Methods: Virtual and Physical classes, Business case-studies, Virtual projects, and Interactive quizzes.
Virtual Classes
You will participate in physical and live virtual classes that will provide a platform for discussions, question-and-answer sessions, and feedback. The classes are designed to be interactive, with students encouraged to ask questions and participate in group discussions.
Business Case Studies
The course will utilize real-life business case studies to provide you with practical insights and hands-on experience in navigating the world of ecommerce. You’ll learn from real-life examples of successful ecommerce businesses and discover the strategies and tactics they used to achieve their goals. By analyzing these case studies, you will gain a deeper understanding of the challenges and opportunities that exist in the ecommerce landscape and learn how to apply these insights to your own business ventures.
Projects
you will engage in projects that will allow you to apply what youve learned. The projects will involve creating an ecommerce website or improving an existing one, developing a marketing strategy for an ecommerce business, and analysing the performance of ecommerce campaigns. You will receive feedback and guidance from industry experts as you work on your projects, helping you develop the confidence and competence to succeed in the world of ecommece.
Interactive Quizzes
The program includes interactive quizzes that will test your understanding of the concepts and tools covered in each module. The quizzes are designed to be engaging and will provide instant feedback on the student’s performance.
What You Will Learn
You will explore 8 modules on e-commerce and emerge as a skilled professional capable of building and executing successful e-commerce strategies. You will learn about e-commerce business models, product sourcing, marketing strategies, order fulfillment, and customer service, all of which are pivotal in the success of your e-commerce business. By the end of the course, you will have the knowledge and skills necessary to launch and run a successful e-commerce business.
Here’s what you will learn:
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Introduction to E-Commerce
What is e-commerce?
The evolution of e-commerce
Types of e-commerce models
E-commerce platforms
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Market Research and Niche Selection
Conducting market research
Identifying profitable niches
Understanding target audiences
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Product Sourcing
Mini importation
Drop shipping
Manufacturing and private labeling
Wholesale and retail arbitrage
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Marketing Strategies
Website design for ecommerce
Social media marketing
Copywriting
Email marketing
Pay-per-click (PPC) advertising
Content marketing and SEO
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Logistics and Operations
Inventory management
Shipping and fulfillment
Supply chain management
Customer service and support
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Crafting a Professional Design Portfolio
Create a compelling design portfolio that showcases your skills and highlights your design projects.
Learn effective presentation techniques to demonstrate your design capabilities to potential employers or clients.
Gain insights into industry best practices for creating an impressive design portfolio.
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Staying Ahead in Design Trends
Explore the latest design trends and innovations, including sustainability, UX design, and emerging technologies.
Develop strategies for staying updated with industry developments and implementing innovative concepts in your design projects.
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Project: Launching an Ecommerce Business
Develop an ecommerce business plan
Choose an ecommerce platform
Conduct market research and select a niche
Develop a marketing strategy
Manage logistics and operations
Analyze financial performance
Class Requirements
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4-8 weeks, 11-12 hours/week
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Access to a laptop or desktop computer with a minimum of 4gig ram, and 256g SSD or 500g HDD Rom.
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Access to a stable internet connection
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Proficiency in written and spoken English
NEXT KICK-OFF:
Enrollment Deadline:
One Time Payment
Pay In Installment
Course Schedule:
Physical
Classes
Thursday: 10:00am – 4:00pm
Friday: 10:00am – 4:00pm
Duration: 4 weeks
Virtual
Classes
Saturday: 10:00am – 4:00pm
Duration: 8 weeks
With our flexible payment option, you can enroll and attend our E-commerce class while paying in installments.
All You Need To Do Is:
- Enroll and make your first installment of 60%
- Enusre that a 30% installment payment is made during the mid-week of class
- Enusre that a 20% final installment payment is made before the last week of class
Fast Turnaround Time from Beginner to Skilled ProfessionalThriving Community of Tech Talents and Business Owners87% Post-Training Support and Internship Success Rate – Intern to Key StaffGoogle – 110+ 4.8 star Customer Review
Testimonials
My job was one of the things that took a hit during the pandemic. I was devastated by this but a respected senior friend convinced me to go and improve my skills at PDMA so I’d be indispensable. He wasn’t wrong. In 4 short weeks, the improvement was so obvious and profound that Lagos Business School approached me. In a very short while, using what I learned at PDMA, I did not just land a job, I rose to Manager ranks at Lagos Business School. Looking back, I am glad the last job ended…but I am most glad I went to PDMA.

Toba OlugosiClient Relationship Manager, Lagos Business School
After graduating from University, I knew needed digital skills if this economy was going to favor me. It didn’t take long to find PDMA, and I am glad I did. My experience at PDMA positioned me to land a job right after my graduation where I manage local international brands…it didn’t even take time to happen. I am really happy cos truly when you weigh it against the value you get, PDMA is just doing giveaways to help people like me get their lives started.
PDMA Should Charge More

Ifeoluwa IsraelContent Writer
I AM DOING WELL!
I loved marketing, the only problem was I didn’t know how to do it. I knew I had to start from somewhere and I am glad I started from PDMA. PDMA started from the basics of marketing before we went into digital marketing and that was my eureka moment. I would have just known the tools and been totally clueless about converting customers. Today, I am the lead strategist for several multination brands and I can’t even lie, PDMA laid the foundation for this career I am enjoying today.

Benjamin IkadeCreative Strategist, Xpark360
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One Time Payment
Pay In Installment
With our flexible payment option, you can enroll and attend our E-commerce class while paying in installments.
OUR CLASSES ARE TAUGHT BY EXPERIENCED GLOBAL INDUSTRY EXPERTS
Uwakwe Caleb
Uwakwe Caleb
A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost orthographic life
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- Phone:+1 (859) 254-6589
- Email:info@example.com
Ikade Benjamin
Ikade Benjamin
A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost orthographic life
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- Phone:+1 (859) 254-6589
- Email:info@example.com
Oladosu Olarenwaju
Oladosu Olarenwaju
A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost orthographic life
One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because
- Phone:+1 (859) 254-6589
- Email:info@example.com
Orji Chukwuibuliem
Orji Chukwuibuliem
A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost orthographic life
One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because
- Phone:+1 (859) 254-6589
- Email:info@example.com
Otian Peter
Otian Peter
A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost orthographic life
One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because
- Phone:+1 (859) 254-6589
- Email:info@example.com
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Frequently Asked Questions
Digital marketing means using the internet and digital tools to promote products, services, and brands. It’s about getting more people to know about a business and trust it by sharing ads and helpful content to bring in new customers and keep the current ones happy.
HOW MUCH DOES DIGITAL MARKETING TRAINING COST IN LAGOS?
Digital marketing courses are reasonably priced, and the cost may differ depending on the institute. With a budget ranging from 150,000 to 300,000, you can acquire valuable digital marketing skills.
WHAT IF I AM NOT CLOSE TO THE VENUE OF THE TRAINING?
If you live far from the training location and can’t come to class regularly, you can use our online platform. It lets you learn at your own speed and convenience. Visit pdmaonline.com to learn more about our digital marketing courses online.
WHICH CERTIFICATION IS THE BEST?
There are several good certifications for digital marketing, including:Premium Digital Marketing Academy Certification, Facebook Blueprint Certification, Google Analytics IQ Certification, Hootsuite Social Marketing Certification, Google Ads Certification, Zeo Digital Academy, Chartered Institute of Social Media Marketing and Digital Marketing, etc.
WHAT DIGITAL MARKETING TRAINING DOES PDMA OFFER?
PDMA offers several digital marketing training programs, including in-class training, corporate training, and online training.
HOW MUCH DOES DIGITAL MARKETING TRAINING COST IN NIGERIA?
The cost of a digital marketing course in Nigeria can vary depending on the academy, but you should budget between 100,000 to 300,000 Naira.
CAN THE PAYMENTS BE DONE IN INSTALLMENTS FOR YOUR DIGITAL MARKETING COURSE?
Yes, you can make payments in installments for our digital marketing course, but the full payment should be completed before the class ends.
IS THERE A CERTIFICATE AT THE END OF THE DIGITAL MARKETING PROGRAM?
Yes. Upon completion of the digital marketing training, you will receive a certificate. Additionally, PDMA will guide you on how to obtain certifications from Google, HubSpot, and other relevant international digital marketing certification bodies
Our training programs include: In-class training, Corporate training, and Online training
WHAT DOES A DIGITAL MARKETING COURSE COST IN NIGERIA?
The cost of a digital marketing course can vary depending on the academy. In Nigeria, you should budget between 100,000 to 300,000 Naira.
CAN I PAY FOR YOUR DIGITAL MARKETING COURSE IN INSTALLMENTS?
Yes, you can pay in installments, but please ensure full payment is made before the class ends.
DO I RECEIVE A CERTIFICATE AFTER COMPLETING THE DIGITAL MARKETING TRAINING?
Absolutely, you’ll receive a certificate once you finish the course, including all assignments and projects. We’ll even assist you in obtaining certifications from Google, HubSpot, and other important international digital marketing bodies.
WHAT DIGITAL MARKETING COURSES ARE INCLUDED IN THE PROGRAM?
Our curriculum covers a wide range of courses, including: Online Marketing Strategy, Lead Generation, Sales Conversion, and Website Credibility, Web Design (WordPress), Email Marketing, Fundamentals of Graphic Design, Google Analytics, Content Marketing/Copywriting, Social Media Marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
ARE THESE DIGITAL MARKETING COURSES INCLUDED IN THE PACKAGE?
Yes. When you enroll, you’ll receive training in all these courses. However, if you prefer to specialize in just one or a few of these courses, we offer customized packages to meet your specific needs.