Keyword Research & Content Optimization:

• Conducted in-depth keyword research to identify relevant search terms used by potential clients in Nigeria seeking marketing and advertising services.
• Optimized existing website content and created new content targeting these keywords, incorporating long-tail keywords for targeted traffic.
• Focused content creation on informative blog posts, case studies showcasing successful campaigns, and service pages with clear descriptions and benefits.

2. Technical SEO Audit & Improvement:

• Performed a technical SEO audit to identify website issues hindering search engine crawling and indexing.
• Implemented improvements such as optimizing page speed, mobile-friendliness, website structure, internal linking, and schema markup.
• Ensured a smooth user experience by addressing broken links, website errors, and navigation issues.

3. Local SEO Optimization:

• Optimized Outdoors.ng’s Google My Business listing with accurate business information, high-quality photos, and positive customer reviews.
• Targeted local keywords relevant to the Nigerian market, including city-specific terms.

4. Link Building Strategy:

• Developed a white hat link-building strategy to acquire high-quality backlinks from reputable websites in the marketing and advertising industry.
• Focused on guest blogging on relevant industry blogs and directories, engaging in online communities, and securing mentions from local media outlets.

5. Ongoing Monitoring & Reporting:

• Regularly monitored website traffic, keyword rankings, and lead generation through analytics tools.
• Provided monthly reports to Outdoors.ng showcasing progress and identifying areas for further optimization.