To address these challenges, a comprehensive SEO campaign was implemented, focusing on:

. Keyword Research & Product Page Optimization:

  • Targeted Research: In-depth keyword research identified search terms used by Nigerians looking for eyeglasses, lenses, and related eye care products.
  • Product Page Optimization: Product pages were optimized for these keywords, incorporating them into titles, descriptions, and meta tags.
  • Content Integration: Informative content was created for the website’s blog section, addressing topics such as “Choosing the Right Eyeglasses for Your Face Shape” and “Understanding Different Lens Types.” This content would target long-tail keywords and provide valuable information to potential customers.
  • Category pages Optimization: each category page was optimized for relevant and transactional keywords
  1. Technical SEO Audit & Improvement:
  • Website Analysis: A thorough technical SEO audit identified issues hindering search engine crawling and indexing of the website.
  • Technical Enhancements: Improvements were made to website speed, mobile-friendliness, website structure, internal linking for easy navigation, and schema markup for richer search results.
  1. Local SEO Optimization:
  • Google My Business:com’s Google My Business listing was optimized with accurate business information, including store address (if applicable), high-quality product photos, and positive customer reviews (encouraged through post-purchase incentives).
  • Local Keyword Targeting: Local keywords relevant to Nigerian cities or regions where Hovinaglasses.com operates were incorporated into website content and product descriptions.
  1. Off-Page Optimization & Brand Building:
  • Industry Backlinks: Backlinks were acquired from reputable websites in the Nigerian eyecare industry through guest blogging on relevant blogs or directories.
  • Social Media Engagement: Social media presence was strengthened by creating engaging content showcasing products, addressing customer queries, and running contests or promotions.
  1. Ongoing Monitoring & Reporting:
  • Performance Tracking: Website traffic, keyword rankings, and conversion rates were continuously monitored through analytics tools.
  • Data-Driven Decisions: Regular reports were provided to Hovinaglasses.com, highlighting progress on key metrics and identifying areas for further optimization.