Low Search Engine Visibility:com struggled to rank on search engine results pages (SERPs) for relevant keywords related to eyeglasses and lenses in Nigeria. This made it difficult for potential customers to discover them organically.
Limited Brand Awareness: The brand lacked recognition within the Nigerian market for eyeglasses and optical products, hindering organic sales.
No Organic Traffic: The website received minimal organic traffic, meaning potential customers weren’t finding Hovinaglasses.com through search engines.
Reliance on Paid Advertising: Leads were solely generated through social media traffic ads, leaving Hovinaglasses.com dependent on paid advertising costs.