Online marketing strategy is the process of creating and controlling an online presence. Online marketing involves more than just advertising a product or service, it is an entire system that aims to increase revenue while decreasing the costs of business. The whole purpose of this marketing strategy is to reach out to people through Online Marketing Communications. This course will familiarize you with the core principles and purpose of online marketing.

Locate your desired customers online and engage them effectively

Learn how to use funnelytics in modeling your marketing campaign

Effortlessly convert potential customers into actual paying customers

Know who your customers are so you can effectively sell to them

Get to know the 37 elements a website must have to consistently make sales, build trust and keep visitors coming back for more.

Gain insights from dynamic models and strategies we’ve employed over the years to build multinational brands.