Marketing your products or services via email can be a fast, flexible, and cost-effective way to reach new customers and retain existing customers by encouraging repeat visits to the site. This course will teach you the core principles of email marketing.

Know the role email marketing plays in your overall digital marketing strategy

Get your desired customers to sign up for your email list

Use email marketing to create targeted and personalized messages that help you build meaningful relationships with your customers

Learn the strategies you can use to get customer feedback, improve response rates to your direct marketing campaigns, and increase customer visits

Learn how to scale your audience and measure your email marketing efforts