Module 4

Social Media Marketing

With more than half of the world’s population on social media, it is all-important to master the art and science of social media marketing. In this course, you will learn how to effectively use social media platforms to generate leads, convert leads and increase sales. You will also learn how to place ads on social media in a cost-effective way for optimum performance.

 

Become conversant with the algorithm of popular social media platforms

 

Effectively generate leads, convert them, and increase sales using social media

 

Run social media ads in a cost-effective way

 

Learn how you can use social media content writing to increase conversion rates and multiply your ROI

 

Use authoritative social media content to establish your brand as an industry leader.

Key competencies