Learn What It Takes to Lead on Social Media

Our curriculum is packed with essential skills and cutting-edge strategies to ensure you can drive measurable results. Here’s what you’ll learn:

  1. Social Media Fundamentals: Set up professional accounts, understand platform differences, and stay ahead of trends.
  2. Social Media Strategy: Develop winning plans that align with business goals.
  3. Content Creation and Curation: Master the art of creating visually appealing, engaging, and shareable content using tools like Canva.
  4. Community Management: Build and manage online communities, handle feedback, and grow loyal followers.
  5. Social Media Analytics: Use data to evaluate performance, optimize campaigns, track engagement, conversions, and ROI to optimize your campaigns.
  6. Compliance and Ethics: Understand legal considerations and build ethical, authentic content for all platforms.

Positioning Yourself as a Social Media Manager: Learn how to market your skills, price your services, attract clients, and build a strong portfolio.