Show Employers What You Can Do—
Before You Even Apply

The capstone project is the cornerstone of your certification and your chance to turn knowledge into results. Over the course of the program, you’ll build a complete social media strategy and content calendar for a real-world brand. By the end, you’ll have a portfolio-ready project to showcase in interviews or client meetings.

Capstone Highlights:

  • A platform-specific content strategy.
  • Develop a content calendar tailored to a brand’s goals.
  • Create custom graphics, videos, and posts using professional tools.
  • A complete analytics report showcasing campaign performance.