To address these challenges, a comprehensive SEO campaign was implemented, focusing on:

Keyword Research & Content Strategy:

  • Targeted Research: We conducted in-depth keyword research to identify relevant search terms used by Nigerian businesses seeking 360 marketing and advertising services.
  • Content Optimization: Existing website content was optimized for these keywords, while new, informative content was created to target long-tail keywords for focused traffic.
  • Content Focus: Content creation included blog posts addressing marketing challenges faced by Nigerian businesses, case studies showcasing successful campaigns, and service pages with clear explanations and benefits of each service offered.
  1. Technical SEO Audit & Improvement:
  • Technical Analysis: A thorough technical SEO audit identified issues hindering search engine crawling and indexing of the website.
  • Website Optimization: Improvements were made to website speed, mobile-friendliness, website structure, internal linking, and schema markup.
  • User Experience Enhancement: Broken links, website errors, and navigation issues were addressed to ensure a smooth user experience.
  1. Local SEO Optimization:
  • Google My Business:com’s Google My Business listing was optimized with accurate business information, high-quality photos, and positive customer reviews (encouraged through incentives).
  • Local Keyword Targeting: Local keywords relevant to the Nigerian market, including city-specific terms, were incorporated into website content.
  1. Link Building Strategy:
  • High-Quality Backlinks: A white-hat link-building strategy was developed to acquire backlinks from reputable websites in the Nigerian marketing and advertising industry.
  • Link Building Tactics: Guest blogging on relevant industry blogs and directories, engagement in online communities, and securing mentions from local media outlets were key tactics employed.
  1. Ongoing Monitoring & Reporting:
  • Performance Tracking: Website traffic, keyword rankings, and lead generation were continuously monitored through analytics tools.
  • Monthly Reports: Regular reports were provided to Xpark360.com, showcasing progress on key metrics and identifying areas for further optimization.