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Digital
Marketing
Product Design Foundations: For Early Professionals
Our Product Design Course is an exciting, career-driven program designed to help you or your team master the fundamental skills and tools required to become successful product designers.
Duration: 8 weeks
Mode of Delivery: Virtual Classes(Instructor Led)
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US Accredited Certificates
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Program Overview
Product Design Foundation: Igniting Creative Prowess
Our Product Design Foundation program is your gateway to the exciting realm of product design. Tailored for early professionals with a passion for design, this program delivers a foundational understanding of the art and science of product design. Through a condensed yet comprehensive curriculum, you’ll embark on a transformative journey, honing your design skills, mastering user-centric thinking, and acquiring the proficiency to craft captivating user experiences.
By the end of this program, you will have gained the expertise to execute advanced user research, craft effective information architecture, create high-fidelity prototypes, design for responsive layouts, prioritize usability and accessibility, implement design systems, design for mobile apps and web, enhance their portfolio, and undertake complex capstone projects, positioning themselves as proficient product designers capable of delivering sophisticated, user-centric design solutions.
How You Will Learn
Methods: Virtual and Physical classes, Business case-studies, Virtual projects, and Interactive quizzes.
Virtual Classes
Our virtual classes are led by industry experts who have years of experience in product management. Through our virtual classes, you will have the opportunity to interact with experienced product management professionals and gain a deep understanding of the latest industry tools and techniques. You will also be able to connect with other aspiring product managers, share experiences and learn from each other.
Hands-On Projects
Apply your learning through hands-on projects, tackling design challenges, and building a professional design portfolio.
Peer Collaboration
Collaborate with fellow learners, sharing ideas, providing feedback, and working together on team projects.
Expert Guidance
Benefit from the wisdom of experienced design instructors who offer mentorship, guidance, and insights.
Real-World Scenarios
Solve practical design problems, simulating real-world scenarios to enhance your problem-solving skills.
Continuous Evaluation
Receive feedback on your work, ensuring your progress and development throughout the program.
What You Will Learn
You will journey through 7 intensive modules into becoming a digital marketing professional capable of building and executing digital marketing strategies.
Here’s what you will learn:
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Module 6
Search Engine Optimization (SEO) Course
Search Engine Optimization (SEO) is the practice of optimizing your online content and website to improve its visibility in search engine results pages. It is a critical component of any successful online marketing strategy. This course will equip you with the knowledge and skills needed to enhance your online presence and reach your target audience effectively.
Understand the fundamentals of SEO and its importance in online marketing
Learn how to conduct keyword research and identify the most relevant keywords for your business
Master on-page optimization techniques to make your website search engine-friendly
Explore off-page SEO strategies, including link building and content marketing
Gain insights into the latest SEO trends and algorithm updates
Enhance your website’s visibility and increase organic traffic
Key competencies
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Module 7
Google Ads Course
Google Ads, formerly known as Google AdWords, is a powerful online advertising platform that allows businesses to display ads on Google’s search engine results pages and partner websites. This course will help you harness the potential of Google Ads to reach a broader audience and drive relevant traffic to your website, ultimately boosting your online marketing efforts.
Learn how to set up and manage Google Ads campaigns effectively
Understand the different ad formats and targeting options available in Google Ads
Optimize your ad campaigns to maximize ROI and achieve your marketing goals
Track and analyze the performance of your ads using Google Ads analytics
Discover strategies for budget management and cost control
Stay up-to-date with the latest Google Ads features and best practices
Key competencies
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Website Security and Maintenance
Common web security threats and preventive measures
Implementing secure authentication and data protection
Best practices for website maintenance, backups, and updates
Class Requirements
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4-8 weeks, 11-12 hours/week
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Access to a laptop or desktop computer with a minimum of 4gig ram, and 256g SSD or 500g HDD Rom.
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Access to a stable internet connection
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Proficiency in written and spoken English
NEXT KICK-OFF:
Enrollment Deadline:
One Time Payment
Pay In Installment
Course Schedule:
Physical
Classes
Thursday: 10:00am – 4:00pm
Friday: 10:00am – 4:00pm
Duration: 4 weeks
Virtual
Classes
Saturday: 10:00am – 4:00pm
Duration: 8 weeks
With our flexible payment option, you can enroll and attend our digital marketing class while paying in installments.
All You Need To Do Is:
- Enroll and make your first installment of 60%
- Enusre that a 30% installment payment is made during the mid-week of class
- Enusre that a 20% final installment payment is made before the last week of class
Fast Turnaround Time from Beginner to Skilled ProfessionalThriving Community of Tech Talents and Business Owners87% Post-Training Support and Internship Success Rate – Intern to Key StaffGoogle – 110+ 4.8 star Customer Review
Testimonials
My job was one of the things that took a hit during the pandemic. I was devastated by this but a respected senior friend convinced me to go and improve my skills at PDMA so I’d be indispensable. He wasn’t wrong. In 4 short weeks, the improvement was so obvious and profound that Lagos Business School approached me. In a very short while, using what I learned at PDMA, I did not just land a job, I rose to Manager ranks at Lagos Business School. Looking back, I am glad the last job ended…but I am most glad I went to PDMA.
Toba OlugosiClient Relationship Manager, Lagos Business School
After graduating from University, I knew needed digital skills if this economy was going to favor me. It didn’t take long to find PDMA, and I am glad I did. My experience at PDMA positioned me to land a job right after my graduation where I manage local international brands…it didn’t even take time to happen. I am really happy cos truly when you weigh it against the value you get, PDMA is just doing giveaways to help people like me get their lives started.
PDMA Should Charge More
Ifeoluwa IsraelContent Writer
I AM DOING WELL!
I loved marketing, the only problem was I didn’t know how to do it. I knew I had to start from somewhere and I am glad I started from PDMA. PDMA started from the basics of marketing before we went into digital marketing and that was my eureka moment. I would have just known the tools and been totally clueless about converting customers. Today, I am the lead strategist for several multination brands and I can’t even lie, PDMA laid the foundation for this career I am enjoying today.
Benjamin IkadeCreative Strategist, Xpark360
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With our flexible payment option, you can enroll and attend our digital marketing class while paying in installments.
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