Our co-founder, as an electronic engineering student at the esteemed University of Nigeria, Nsukka, was inspired by the notion that “the internet is a pot of money” and set out to study it. This was back in 2002 when Google was not yet popular, and yahoo.com was the go-to search engine. With a thirst for knowledge, he dove into the world of the internet and computer communication, laying the foundation for our entry into the digital world.

In 2004, computer penetration in Nigeria was low, particularly in Northern Nigeria. It was then that our co-founder, a youth corper stationed in Kano State, felt compelled to educate people and raise awareness about technology in his country. He became an unofficial member of the first ICT policy drafting committee in Kano, gaining first-hand experience and insights into what was needed and where. He then sought permission to teach people how to use computers for free in government parastatals where computers were bought and deployed but not utilized.

This initiative caught the attention of the NYSC Secretariat, who suggested turning the project into a Community Development Service (CDS) group. In collaboration with an organization in Kano, Volunteers and IT Education (VAITE) was established as an NYSC volunteer group in Kano State. As the initiative gained momentum, we realized that the success of a brand was not solely dependent on the quality of its product or service but on marketing – ensuring that people were aware of the product/service. He recognized the need to help individuals and businesses develop their marketing skills and apply them more effectively. This realization marked the Conception of Premium Digital Marketing Academy (PDMA).

After his NYSC stint, he went on to co-found SYSCOMPTECH with his close friend, Mr. Redemption Anyawu, in 2007. SYSCOMPTECH was responsible for the delivery of internet broadband services across Nigeria.

Later on, as the years went by, he founded Premium Ecommerce Support Services (PESS).

“Running SYSCOMPTECH taught me that the internet was a level playing ground for everyone. I wanted to help Nigerians, who had big dreams, with a platform where they could develop and grow their ideas into companies that would make far-reaching impact. So, in 2016, we founded PESS {Premium Ecommerce Support Services}.”

– Engr. Salvation Alibor

Owing to this feat, free digital marketing trainings were held in order to empower entrepreneurs with the skills needed to dominate their industry.

However, the demand for such skills grew more. So in 2018, Dr. Innocent, seeing this demand, proposed the idea of having a robust digital marketing academy to Engr. Salvation, and they both went on to co-found Premium Digital Marketing Academy (PDMA), Hence the birth of Premium Digital Marketing Academy. 

PDMA became a place where individuals could learn requisite digital skills needed to transform their lives and businesses.