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Unlock the Secrets of Effective Advertising: Propel Your Brand to New Heights in the Digital Era!

Our expert-led course is designed to equip you with the fundamental principles, cutting-edge strategies, and battle-tested techniques necessary to harness the immense power of advertising. Whether you aim to drive substantial traffic to your website, captivate a wider audience, or excel in the dynamic realm of marketing, this course empowers you with the essential skills to thrive in the ever-evolving landscape of digital advertising. Get ready to unleash your full potential and achieve remarkable results with your brand.

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Program Overview

This course empowers learners with a deep understanding of the principles, strategic frameworks, and battle-tested techniques required to orchestrate impactful advertising campaigns that yield desired outcomes.

From crafting compelling messages to leveraging cutting-edge targeting strategies, analyzing campaign performance, and embracing emerging advertising technologies, this immersive program covers a diverse range of topics critical to mastering the art of advertising. By acquiring this knowledge, participants will not only thrive in the dynamic world of advertising but also unlock the ability to achieve remarkable results that make a lasting impact.

  • Target Audience Analysis

  • Strategy

  • Search Engine Advertising (SEM)

  • Copywriting

  • Advertising Channels

  • Campaign Planning

  • Campaign Planning

  • Market Research

  • Social Media Advertising

  • Display Advertising

  • Consumer Behaviour

  • Measurement and Analytics


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ADVERTISING PROFESSIONAL CERTIFICATE


Enroll Now


(N200,000)

Pay In Installment

First Installment


(N120,000)

Enrollment Deadline:

Course Overview:

Physical
Classes

Thursday: 10:00am – 4:00pm

Friday: 10:00am – 4:00pm

Duration: 4 weeks

Virtual
Classes

Saturday: 10:00am – 4:00pm     

Duration: 8 weeks

+ 6 months of post training support and internship & Job Placement Opportunity


Enroll Now

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LIFE AS AN ADVERTISING EXPERT

The life of an advertising expert is one of constant creativity, strategic thinking, and adaptability. As an advertising expert, your days are filled with a dynamic mix of brainstorming sessions, client meetings, research, campaign planning, and execution. Your primary goal is to craft persuasive messages and create impactful campaigns that capture the attention of target audiences and drive desired outcomes.

Your journey as an advertising expert begins with a deep understanding of consumer behavior and market trends. You immerse yourself in research, analyzing data, conducting surveys, and staying up to date with the latest industry insights. This knowledge forms the foundation for developing effective strategies and identifying opportunities to connect with the target audience in meaningful ways.

As an advertising expert, you work closely with a team of writers, designers, and media specialists to bring ideas to life. Brainstorming sessions are filled with energy and excitement as you explore innovative concepts, refine messaging, and develop visual elements that resonate with the target audience. You carefully craft compelling narratives and visuals that evoke emotions, capture attention, and leave a lasting impression.

You meticulously plan media placements, considering factors such as target demographics, reach, frequency, and budget allocation. You leverage your knowledge of various advertising channels, from traditional print and broadcast media to digital platforms, social media, and emerging technologies. Strategic thinking comes into play as you optimize campaigns, monitor performance metrics, and make data-driven adjustments to maximize results and return on investment.

The advertising landscape is ever-evolving, with new technologies, trends, and consumer preferences constantly shaping the industry. As an advertising expert, you stay agile and adaptable, embracing emerging platforms, tools, and strategies. You thrive on challenges, constantly seeking ways to innovate and stay ahead of the competition.

Seeing the impact of your campaigns, witnessing the growth of brands you work with, and knowing that your creativity and expertise contribute to their success is immensely fulfilling. It’s a profession that offers both personal satisfaction and professional growth, with opportunities to work on diverse projects, collaborate with talented individuals, and make a tangible difference in the success of brands.

Career Advantages



High demand and Career opportunities

The demand for advertising experts is consistently high. Businesses across industries recognize the critical role that advertising plays in achieving their objectives, whether it’s increasing brand awareness, driving sales, or expanding market reach. This high demand translates into abundant career opportunities and the potential for growth, both within companies and as independent consultants or entrepreneurs.




Competitive Salary

Advertising experts command competitive salaries owing to their specialized skills and the high demand they generate in the job market. Their ability to drive tangible results and facilitate business growth positions them as valuable assets for companies, leading to attractive compensation packages and potential performance-based bonuses.




Versatility and Diverse Skill Set

An advertising expert enjoys the advantage of developing a wide range of skill set. They gain expertise in various areas such as market research, consumer behavior, branding, media planning, copywriting, digital marketing, and data analytics. This versatility allows them to work across different industries, collaborate with diverse teams, and take on a wide range of projects.




Global Reach and Exposure

The world of advertising transcends geographical boundaries. Advertising experts have the advantage of working on campaigns that reach a global audience. This global exposure allows professionals to gain insights into different cultures, target diverse markets, and work with clients from around the world, broadening their perspective and enhancing their understanding of international markets.




Entrepreneurial Ventures

Advertising experts have the potential to utilize their skills and knowledge to establish their own agencies or consulting businesses. With their expertise in driving online success for businesses, they can become trusted advisors, assisting clients in achieving their advertising objectives. This entrepreneurial path offers freedom, autonomy, and the opportunity to make a significant impact in the industry.

What career will this programme prepare me for?

There are extra advantages of taking the Advertising Course at our institution. You will acquire the skills required for professional success, thanks to our knowledgeable instructors and hands-on learning style as well as the support we offer you every step of the way. Whether you are a beginner or an advanced learner, our curriculum is designed to cater to your needs. Plus, you’ll gain access to abundant resources and be a part of a vibrant community of learners and professionals. With all these resources and support, you’ ll be well on your way to becoming an Advertising Expert

How You Will Learn

Methods: Virtual and Physical classes, Business case-studies, Virtual projects, and Interactive quizzes.



Physical and Virtual Classes

You will participate in physical and live virtual classes that will provide a platform for discussions, question-and-answer sessions, and feedback. The classes are designed to be interactive, with students encouraged to ask questions and participate in group discussions.




Case Studies

You will have the opportunity to explore real-life examples and case studies from the advertising industry. These case studies provide valuable insights and practical experience that you can directly apply to your own work. By analyzing successful advertising campaigns and strategies, you will gain a deeper understanding of how advertising can be implemented effectively to drive results for businesses. These real-world examples will serve as valuable references and sources of inspiration as you navigate the challenges and complexities of the advertising world.




Projects

You will engage in projects that will involve creating and optimizing diverse advertising campaigns, leveraging the knowledge you’ve acquired. Throughout the process, you will receive guidance and feedback from industry experts, enabling you to refine your skills and strategies. By actively participating in these projects, you will develop the confidence, competence, and practical abilities required to excel in the dynamic and ever-evolving field of advertising.




Interactive Quizzes

The program includes interactive quizzes that will test your understanding of the concepts and tools covered in each module. These quizzes are designed to be engaging and will provide instant feedback on the student’s performance.

What You Will Learn

This course is designed to provide you with the knowledge and skills needed to thrive in the field of advertising. Through 10 comprehensive modules, you will embark on an engaging learning experience that explores different aspects of creating effective advertising strategies.

By the end of the course, you will become an expert capable of developing, managing, and promoting successful advertising campaigns.

Here is what you will learn:

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Introduction to Advertising

Understanding the role and importance of advertising

Overview of different advertising mediums (traditional, digital, social media, etc.)

Key advertising terms and concepts

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Consumer Behavior and Target Audience Analysis

Understanding consumer psychology and behavior

Conducting market research and audience segmentation

Creating buyer personas for effective targeting

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Advertising Campaign Planning

Setting advertising objectives and goals

Developing a creative brief and campaign strategy

Budgeting and allocating resources for campaigns

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Creating Compelling Advertising Messages

Crafting impactful headlines and copywriting techniques

Design Principles for effective visual communication

Incorporating storytelling and emotional appeal in advertising

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Advertising Channels and Media Planning

Exploring various advertising channels (TV, radio, print, online, social media, etc.)

Media planning and buying strategies

Evaluating the effectiveness of different advertising platforms

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Crafting a Professional Design Portfolio

Create a compelling design portfolio that showcases your skills and highlights your design projects.

Learn effective presentation techniques to demonstrate your design capabilities to potential employers or clients.

Gain insights into industry best practices for creating an impressive design portfolio.

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Staying Ahead in Design Trends

Explore the latest design trends and innovations, including sustainability, UX design, and emerging technologies.

Develop strategies for staying updated with industry developments and implementing innovative concepts in your design projects.

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Advertising Regulations and Ethical Considerations

Understanding legal and ethical guidelines in advertising

Industry standards and best practices

Ensuring transparency and responsible advertising practices

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Integrated Marketing Communications

The role of advertising in an integrated marketing strategy

Coordinating advertising efforts with other marketing channels

Creating consistent brand messaging across different touchpoints

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Class Requirements

  • 4-8 weeks, 11-12 hours/week

  • Access to a laptop or desktop computer with a minimum of 4gig ram, and 256g SSD or 500g HDD Rom.

  • Access to a stable internet connection

  • Proficiency in written and spoken English

NEXT KICK-OFF:

Enrollment Deadline:


One Time Payment


(N200,000)

Pay In Installment


First Installment (N120,000)

Course Schedule:

Physical
Classes

Thursday: 10:00am – 4:00pm

Friday: 10:00am – 4:00pm

Duration: 4 weeks

Virtual
Classes

Saturday: 10:00am – 4:00pm     

Duration: 8 weeks

With our flexible payment option, you can enroll and attend our digital marketing class while paying in installments.

All You Need To Do Is:

  • Enroll and make your first installment of 60%
  • Enusre that a 30% installment payment is made during the mid-week of class
  • Enusre that a 20% final installment payment is made before the last week of class

Fast Turnaround Time from Beginner to Skilled ProfessionalThriving Community of Tech Talents and Business Owners87% Post-Training Support and Internship Success Rate – Intern to Key StaffGoogle – 110+ 4.8 star Customer Review

Testimonials

My job was one of the things that took a hit during the pandemic. I was devastated by this but a respected senior friend convinced me to go and improve my skills at PDMA so I’d be indispensable. He wasn’t wrong. In 4 short weeks, the improvement was so obvious and profound that Lagos Business School approached me. In a very short while, using what I learned at PDMA, I did not just land a job, I rose to Manager ranks at Lagos Business School. Looking back, I am glad the last job ended…but I am most glad I went to PDMA.
Toba Olugosi
Toba OlugosiClient Relationship Manager, Lagos Business School
After graduating from University, I knew needed digital skills if this economy was going to favor me. It didn’t take long to find PDMA, and I am glad I did. My experience at PDMA positioned me to land a job right after my graduation where I manage local international brands…it didn’t even take time to happen. I am really happy cos truly when you weigh it against the value you get, PDMA is just doing giveaways to help people like me get their lives started.
PDMA Should Charge More
Ifeoluwa Israel
Ifeoluwa IsraelContent Writer
I AM DOING WELL!
I loved marketing, the only problem was I didn’t know how to do it. I knew I had to start from somewhere and I am glad I started from PDMA. PDMA started from the basics of marketing before we went into digital marketing and that was my eureka moment. I would have just known the tools and been totally clueless about converting customers. Today, I am the lead strategist for several multination brands and I can’t even lie, PDMA laid the foundation for this career I am enjoying today.
Benjamin Ikade
Benjamin IkadeCreative Strategist, Xpark360
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Get Certified

Enroll Now


One Time Payment


(N200,000)

Pay In Installment


First Installment (N120,000)

With our flexible payment option, you can enroll and attend our digital marketing class while paying in installments.

OUR CLASSES ARE TAUGHT BY EXPERIENCED GLOBAL INDUSTRY EXPERTS


Uwakwe Caleb


Uwakwe Caleb

A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost orthographic life
One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because


Ikade Benjamin


Ikade Benjamin

A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost orthographic life
One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because


Oladosu Olarenwaju


Oladosu Olarenwaju

A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost orthographic life
One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because


Orji Chukwuibuliem


Orji Chukwuibuliem

A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost orthographic life
One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because


Otian Peter


Otian Peter

A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost orthographic life
One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because

Earn a Globally Recognised Digital Marketing Certificate

Our certificate serves as a gateway to global opportunities for all our students within and outside Africa

Start your journey today by


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Frequently Asked Questions


WHAT IS DIGITAL MARKETING?


Digital marketing means using the internet and digital tools to promote products, services, and brands. It’s about getting more people to know about a business and trust it by sharing ads and helpful content to bring in new customers and keep the current ones happy.


Digital marketing courses are reasonably priced, and the cost may differ depending on the institute. With a budget ranging from 150,000 to 300,000, you can acquire valuable digital marketing skills.


If you live far from the training location and can’t come to class regularly, you can use our online platform. It lets you learn at your own speed and convenience. Visit pdmaonline.com to learn more about our digital marketing courses online.


There are several good certifications for digital marketing, including:Premium Digital Marketing Academy Certification, Facebook Blueprint Certification, Google Analytics IQ Certification, Hootsuite Social Marketing Certification, Google Ads Certification, Zeo Digital Academy, Chartered Institute of Social Media Marketing and Digital Marketing, etc. 


PDMA offers several digital marketing training programs, including in-class training, corporate training, and online training.


The cost of a digital marketing course in Nigeria can vary depending on the academy, but you should budget between 100,000 to 300,000 Naira.


Yes, you can make payments in installments for our digital marketing course, but the full payment should be completed before the class ends.


Yes. Upon completion of the digital marketing training, you will receive a certificate. Additionally, PDMA will guide you on how to obtain certifications from Google, HubSpot, and other relevant international digital marketing certification bodies

Our training programs include: In-class training, Corporate training, and Online training


The cost of a digital marketing course can vary depending on the academy. In Nigeria, you should budget between 100,000 to 300,000 Naira.


Yes, you can pay in installments, but please ensure full payment is made before the class ends.


Absolutely, you’ll receive a certificate once you finish the course, including all assignments and projects. We’ll even assist you in obtaining certifications from Google, HubSpot, and other important international digital marketing bodies.


Our curriculum covers a wide range of courses, including: Online Marketing Strategy, Lead Generation, Sales Conversion, and Website Credibility, Web Design (WordPress),  Email Marketing, Fundamentals of Graphic Design, Google Analytics, Content Marketing/Copywriting, Social Media Marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).


Yes. When you enroll, you’ll receive training in all these courses. However, if you prefer to specialize in just one or a few of these courses, we offer customized packages to meet your specific needs.

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