MOVE FROM A BUSINESS TO A BRAND - Build a Strong Foundation for Your Business's Success. Learn and master creative approaches to empowering brands
Strategy
Craft Your Brand's Story: Explore Our Brand Strategy Course
Your brand’s story is its most potent asset. Join our Brand Strategy course and discover the art of crafting compelling narratives that resonate. From brand identity to market positioning, this course unravels the secrets of successful branding. Enroll today and unlock your brand’s potential with a 20% discount. Transform your brand strategy, captivate your audience, and stand out in the crowded marketplace.
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Strategy
Great startups deserve great brands
Unlock the next level of growth for your organization by becoming clear on what you do and why you do it. You can’t be everything to everyone, but you can be something great for someone. Join this -week course to learn how.
Duration: 10 weeks
Mode of Delivery: Hybrid Classes (Instructor Led)
Program Overview
This course is open to marketers (both digital and traditional), aspiring brand designers, brand managers, early-stage startup founders, growth marketers, and owners of micro small and medium-scale enterprises (MSMEs) who want to add brand strategy to their skill set, to improve their understanding of brand strategy and its impact on their business, and to better (re)position their product.Â
By the end of the course, participants will have a comprehensive understanding of brand strategy and its elements, including the importance of market research, understanding the target audience, creating a brand identity, developing a unique value proposition, establishing brand guidelines and standards, etc. With this knowledge, participants will be able to build successful brands out of any business.
How You Will Learn
As a participant in our Brand Strategy course, you will gain access to a thorough curriculum that will expand your knowledge of brand identification, market analysis, consumer behavior, and marketing communication. Through a combination of virtual and physical classes, case studies, and hands-on projects, you will acquire the expertise needed to create successful brands and become a thought leader in the field
You will learn the key principles and theories of brand strategy, participate in dynamic discussions with your fellow students, and gain valuable insights into the ways in which brand strategy shapes business success.
What You Will Learn
Your brand is who people think you are and the one reason people would like to spend time with you if you were a person – Master the skills and frameworks that help build a lasting brandÂ
This course is competitive, edgy, and engaging, with a hands-on approach that combines theory with real-world applications. You will have the opportunity to work on your brand strategy throughout the course and receive feedback from industry experts to help you refine your approach. By the end of the course, you will have the skills and knowledge to build a powerful brand that drives growth and success for your business.
Introduction to Branding
Learn the Definition and Importance of Branding, Types of Branding Strategies, and the Evolution of Branding.
Brand Identity
Discover the Components of Brand Identity, How to Design a Brand Identity, and the Importance of Consistency.
Target Audience
Identify Your Target Audience, Understand Consumer Behaviour, Analyze Consumer Needs and Preferences, and Tailor Branding Strategies.
Brand Positioning
Understand the Concept of Brand Positioning, How to Differentiate from Competitors, Develop a Unique Value Proposition, and Build a Brand Story.
Brand Messaging
Create a Brand Voice, Develop Brand Messaging, Understand the Importance of Authenticity, and Communicate the Brand Message Effectively.
Brand Experience
Understand the Importance of Brand Experience and Customer Experience, Learn How to Create a Positive Brand Experience, and Maintain Consistency.
Brand Management
Understand the Importance of Brand Management, Learn How to Build Brand Equity, Manage Brand Reputation, and Handle Crisis Management.
Digital Branding
Understand Digital Branding, Its Importance, Social Media Branding, Develop a Digital Branding Strategy, and Manage Your Online Presence.
Marketing and Promotion
Learn How to Develop a Marketing Strategy, Use Branding to Enhance Your Promotions, and Execute Campaigns that Drive Growth.
Measuring Success
Learn How to Measure Brand Awareness, Perception, and Equity, Use Data to Improve Brand Strategy, and Iterate for Growth.
Throughout the 10 weeks, you will learn how to define your brand, develop a unique brand identity, target and connect with your audience, position your brand against competitors, and create messaging that resonates with your customers.
In addition, you will learn how to create a positive brand experience, manage your online presence and digital branding, develop a marketing strategy that leverages your brand, and measure the success of your brand strategy using data-driven insights.
Class Requirements
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10 weeks, 6-9 hours/week
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Access to a laptop or desktop computer with a minimum of 4g-8g ram, and 256g SSD or 500g HDD rom.
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Access to a stable internet connection
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Proficiency in written and spoken English
Course Overview:
Physical
Classes
Thursday: 10:00am - 4:00pm
Friday: 10:00am - 4:00pm
Duration: 4 weeks
Virtual
Classes
Saturday: 10:00am - 4:00pm    Â
Duration: 8 weeks
With our flexible payment option, you can enroll and attend our digital marketing class while paying in installments.
All You Need To Do Is:
- Enroll and make your first installment of 60%
- Enusre that a 30% installment payment is made during the mid-week of class
- Enusre that a 20% final installment payment is made before the last week of class
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Course Overview:
Physical
Classes
Thursday: 10:00am - 4:00pm
Friday: 10:00am - 4:00pm
Duration: 4 weeks
Virtual
Classes
Saturday: 10:00am - 4:00pm    Â
Duration: 8 weeks
With our flexible payment option, you can enroll and attend our digital marketing class while paying in installments.
All You Need To Do Is:
- Enroll and make your first installment of 60%
- Enusre that a 30% installment payment is made during the mid-week of class
- Enusre that a 20% final installment payment is made before the last week of class
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Frequently Asked Questions
Digital marketing means using the internet and digital tools to promote products, services, and brands. It's about getting more people to know about a business and trust it by sharing ads and helpful content to bring in new customers and keep the current ones happy.
Digital marketing courses are reasonably priced, and the cost may differ depending on the institute. With a budget ranging from 150,000 to 300,000, you can acquire valuable digital marketing skills.
If you live far from the training location and can't come to class regularly, you can use our online platform. It lets you learn at your own speed and convenience. Visit pdmaonline.com to learn more about our digital marketing courses online.
There are several good certifications for digital marketing, including:Premium Digital Marketing Academy Certification, Facebook Blueprint Certification, Google Analytics IQ Certification, Hootsuite Social Marketing Certification, Google Ads Certification, Zeo Digital Academy, Chartered Institute of Social Media Marketing and Digital Marketing, etc.Â
PDMA offers several digital marketing training programs, including in-class training, corporate training, and online training.
The cost of a digital marketing course in Nigeria can vary depending on the academy, but you should budget between 100,000 to 300,000 Naira.
Yes, you can make payments in installments for our digital marketing course, but the full payment should be completed before the class ends.
Yes. Upon completion of the digital marketing training, you will receive a certificate. Additionally, PDMA will guide you on how to obtain certifications from Google, HubSpot, and other relevant international digital marketing certification bodies
Our training programs include: In-class training, Corporate training, and Online training
The cost of a digital marketing course can vary depending on the academy. In Nigeria, you should budget between 100,000 to 300,000 Naira.
Yes, you can pay in installments, but please ensure full payment is made before the class ends.
Absolutely, you'll receive a certificate once you finish the course, including all assignments and projects. We'll even assist you in obtaining certifications from Google, HubSpot, and other important international digital marketing bodies.
Our curriculum covers a wide range of courses, including: Online Marketing Strategy, Lead Generation, Sales Conversion, and Website Credibility, Web Design (WordPress), Email Marketing, Fundamentals of Graphic Design, Google Analytics, Content Marketing/Copywriting, Social Media Marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
Yes. When you enroll, you'll receive training in all these courses. However, if you prefer to specialize in just one or a few of these courses, we offer customized packages to meet your specific needs.