Become part of the elite group of top 1% influencers who have the power to shape consumer behaviour and drive product development in any industry
Marketing
Get a Competitive Advantage with Our Expert-Led, Comprehensive Course and "Learn the Art of Understanding Customer Behavior".
This Track is designed to provide you with a comprehensive understanding on the Art of Influencing and Connecting with Your Target Audience Towards Successful Marketing and Product Development
We’ve had these companies train their workforce with us… and have taught students who got jobs in the following companies:
Behaviour
Our Consumer Behaviour Course is designed to provide you with a comprehensive understanding of the fundamentals of consumer behaviour, the consumer decision-making process, as well as hands-on experience with the latest tools and techniques used in the industry.
Duration: 3 weeks
Mode of Delivery: Virtual Classes (Instructor Led)
Program Overview
This course is open to marketers (both digital and traditional), brand managers, and owners of micro small and medium-scale enterprises (MSMEs) who want to improve their understanding of consumer behaviour and its impact on their business
By the end of this course, participants will have learned to master consumer behaviour as key in any product process from ideation to launch; adopting a consumer-centric approach, you’ll analyze the decision-making process and explore the various factors that influence it, giving you valuable insights for making informed managerial decisions.
How You Will Learn
As a student in our Consumer Behaviour course, you will have access to a comprehensive program designed to deepen your understanding of consumer psychology and behaviour.Â
Through a combination of virtual classes, engaging case studies, and real-world projects, you will acquire the expertise needed to contribute to the success of your brand’s products and ultimately rise to the position of a thought leader in the field.
What You Will Learn
Through this course, you will gain a comprehensive understanding of the different factors that influence consumer behaviour, such as psychological characteristics, reference groups, culture, and Neuromarketing techniques.
Class Requirements
Enroll Now
Pay In Installment
First Installment
Enrollment Deadline:
Course Overview:
Physical
Classes
Thursday: 10:00am - 4:00pm
Friday: 10:00am - 4:00pm
Duration: 4 weeks
Virtual
Classes
Saturday: 10:00am - 4:00pm    Â
Duration: 8 weeks
With our flexible payment option, you can enroll and attend our digital marketing class while paying in installments.
All You Need To Do Is:
- Enroll and make your first installment of 60%
- Enusre that a 30% installment payment is made during the mid-week of class
- Enusre that a 20% final installment payment is made before the last week of class
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Get Certified
Enroll Now
Pay In Installment
First Installment
Enrollment Deadline:
Course Overview:
Physical
Classes
Thursday: 10:00am - 4:00pm
Friday: 10:00am - 4:00pm
Duration: 4 weeks
Virtual
Classes
Saturday: 10:00am - 4:00pm    Â
Duration: 8 weeks
With our flexible payment option, you can enroll and attend our digital marketing class while paying in installments.
All You Need To Do Is:
- Enroll and make your first installment of 60%
- Enusre that a 30% installment payment is made during the mid-week of class
- Enusre that a 20% final installment payment is made before the last week of class
Explore your professional development opportunities at PDMA
Frequently Asked Questions
Digital marketing means using the internet and digital tools to promote products, services, and brands. It's about getting more people to know about a business and trust it by sharing ads and helpful content to bring in new customers and keep the current ones happy.
Digital marketing courses are reasonably priced, and the cost may differ depending on the institute. With a budget ranging from 150,000 to 300,000, you can acquire valuable digital marketing skills.
If you live far from the training location and can't come to class regularly, you can use our online platform. It lets you learn at your own speed and convenience. Visit pdmaonline.com to learn more about our digital marketing courses online.
There are several good certifications for digital marketing, including:Premium Digital Marketing Academy Certification, Facebook Blueprint Certification, Google Analytics IQ Certification, Hootsuite Social Marketing Certification, Google Ads Certification, Zeo Digital Academy, Chartered Institute of Social Media Marketing and Digital Marketing, etc.Â
PDMA offers several digital marketing training programs, including in-class training, corporate training, and online training.
The cost of a digital marketing course in Nigeria can vary depending on the academy, but you should budget between 100,000 to 300,000 Naira.
Yes, you can make payments in installments for our digital marketing course, but the full payment should be completed before the class ends.
Yes. Upon completion of the digital marketing training, you will receive a certificate. Additionally, PDMA will guide you on how to obtain certifications from Google, HubSpot, and other relevant international digital marketing certification bodies
Our training programs include: In-class training, Corporate training, and Online training
The cost of a digital marketing course can vary depending on the academy. In Nigeria, you should budget between 100,000 to 300,000 Naira.
Yes, you can pay in installments, but please ensure full payment is made before the class ends.
Absolutely, you'll receive a certificate once you finish the course, including all assignments and projects. We'll even assist you in obtaining certifications from Google, HubSpot, and other important international digital marketing bodies.
Our curriculum covers a wide range of courses, including: Online Marketing Strategy, Lead Generation, Sales Conversion, and Website Credibility, Web Design (WordPress), Email Marketing, Fundamentals of Graphic Design, Google Analytics, Content Marketing/Copywriting, Social Media Marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
Yes. When you enroll, you'll receive training in all these courses. However, if you prefer to specialize in just one or a few of these courses, we offer customized packages to meet your specific needs.