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Elevate Your Website’s Advertising Success with Our Expert-Led Course and Stand Out in the Digital Landscape.

Our course is tailored to help you understand the essential principles, strategies, and proven techniques required to harness the power of advertising and achieve remarkable results for your website. Whether you own a website and want to attract more customers or aspire to excel in the field of marketing and boost your website’s performance, this course equips you with skills necessary to succeed in digital advertising.

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Core Advertising Solutions
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US Accredited Certificates

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Program Overview

Our Core Advertising Solutions (for Website Owners) course offers comprehensive insights into the fundamental principles, strategies, and proven techniques required to effectively advertise your website and drive desired outcomes. This course covers a diverse range of topics, including website optimization, ad placements, targeting strategies, analytics, and emerging advertising technologies. With this well-rounded knowledge base, participants will gain the skills needed to thrive in the dynamic world of advertising and achieve remarkable results.

  • Target Audience and Buyer Personas

  • Website Optimisation

  • Search Engine Advertising (SEM)

  • Email Marketing

  • Landing pages

  • Ad Placements

  • Display Advertising

  • Analytics

  • Market Research

  • Social Media Advertising for Websites

  • Video Advertising Strategies

  • Compliance and Legal Considerations


Enroll Now

Pay In Installment

First Installment

Enrollment Deadline:

Course Overview:


Thursday: 10:00am - 4:00pm

Friday: 10:00am - 4:00pm

Duration: 4 weeks


Saturday: 10:00am - 4:00pm     

Duration: 8 weeks

+ 6 months of post training support and internship & Job Placement Opportunity


Core advertising solutions experts possess a deep understanding of the advertising landscape and have honed their skills to help website owners maximize their online presence and achieve their business goals.

On a typical day, a Core Advertising Solutions expert starts by staying updated on the latest industry trends and emerging technologies. They analyze data, monitor performance metrics, and make data-driven decisions to optimize advertising campaigns for their clients’ websites. They continually research and experiment with new strategies and techniques to stay ahead of the curve, delivering exceptional results.

These experts are masters of various advertising channels and platforms. They excel in search engine advertising (SEM), employing effective keyword research and ad targeting to drive relevant traffic to websites. They also leverage display advertising, social media advertising, and video advertising, tailoring their approach to suit the unique needs and goals of each website owner.

A Core Advertising Solutions expert understands the importance of website optimization. They meticulously analyze user experience, ensuring that ad placements and landing pages are strategically designed to maximize conversions. They conduct tests, experiment with different creatives, and optimize website performance to ensure a seamless and engaging user journey.

One of the key strengths of these experts is their ability to adapt to changes in the advertising landscape. They stay informed about advertising regulations, guidelines, and best practices, ensuring compliance and ethical advertising practices.

Beyond technical expertise, Core Advertising Solutions experts excel in communication and collaboration. They build strong relationships with their clients, understanding their unique business objectives and tailoring advertising solutions accordingly. They provide regular reports and updates, discussing campaign performance and recommending optimization strategies to achieve even greater results.

In conclusion, the life of a Core Advertising Solutions expert is never dull. They thrive on the fast-paced nature of the industry, embracing challenges and finding innovative solutions to help website owners succeed.

Career Advantages

There are extra advantages of taking the Core Advertising Solutions course at our institution. You will acquire the skills required for professional success, thanks to our knowledgeable instructors and hands-on learning style as well as the support we offer you every step of the way. Whether you are a beginner or an advanced learner, our curriculum is designed to cater to your needs. Plus, you’ll gain access to abundant resources and be a part of a vibrant community of learners and professionals. With all these resources and support, you’ ll be well on your way to becoming a thriving Advertising Solutions Expert

How You Will Learn

Methods: Virtual and Physical classes, Business case-studies, Virtual projects, and Interactive quizzes.

What You Will Learn

Our course is prepared to equip you with the essential knowledge and skills needed to thrive in Web Advertising Solutions. Through 12 comprehensive modules, you will embark on a captivating learning journey that explores various facets of effective advertising strategies for the web.

By the end of the course, you will emerge as an expert capable of creating, managing, and promoting successful initiatives aimed at acquiring and converting customers. The in-depth understanding and practical expertise gained throughout the course will empower you to navigate the ever-changing landscape of digital advertising with confidence and achieve remarkable results for your clients or your own business.

Here is what you will learn:

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Introduction to Digital Advertising

Understanding the digital advertising landscape

Importance of digital advertising

Overview of different digital advertising channels

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Defining Advertising Goals and Target Audience

Identifying and defining advertising goals for your website

Defining your target audience and buyer personas

Conducting market research to understand audience behavior and preferences

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Search Engine Advertising (SEM)

Introduction to search engine advertising

Keyword research and selection

Creating and optimizing search ad campaigns

Monitoring and optimizing search ad performance

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Display Advertising for Websites

Introduction to display advertising

Ad formats and creative considerations

Ad targeting options for website owners

Tracking and measuring display ad performance

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Crafting a Professional Design Portfolio

Create a compelling design portfolio that showcases your skills and highlights your design projects.

Learn effective presentation techniques to demonstrate your design capabilities to potential employers or clients.

Gain insights into industry best practices for creating an impressive design portfolio.

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Staying Ahead in Design Trends

Explore the latest design trends and innovations, including sustainability, UX design, and emerging technologies.

Develop strategies for staying updated with industry developments and implementing innovative concepts in your design projects.

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Email Marketing and Website Advertising

Integrating email marketing with website advertising

Building an email subscriber list

Creating compelling email campaigns to drive website traffic

Measuring the effectiveness of email marketing for website owners

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Tracking and Analytics for Advertising Success

Importance of tracking and analytics in digital advertising

Setting up tracking tools and implementing pixels

Key performance indicators (KPIs) and metrics

Using data to optimize advertising campaigns

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Budgeting and ROI Analysis

Developing an advertising budget for website owners

Calculating return on investment (ROI) for advertising campaigns

Strategies for maximizing ROI and cost-efficiency

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Advertising Compliance and Legal Considerations

Understanding advertising regulations and guidelines

Maintaining compliance with advertising policies

Protecting user privacy and data

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Future Trends and Emerging Advertising Technologies

Exploring the latest trends in digital advertising

Emerging technologies and their impact on website advertising

Staying updated and adapting to changes in the advertising landscape

trainee in our digital marketing training in Lagos

Class Requirements

  • 4-8 weeks, 11-12 hours/week

  • Access to a laptop or desktop computer with a minimum of 4gig ram, and 256g SSD or 500g HDD Rom.

  • Access to a stable internet connection

  • Proficiency in written and spoken English

students during our digital marketing training in Lagos


Enrollment Deadline:

One Time Payment

Course Schedule:


Thursday: 10:00am - 4:00pm

Friday: 10:00am - 4:00pm

Duration: 4 weeks


Saturday: 10:00am - 4:00pm     

Duration: 8 weeks

With our flexible payment option, you can enroll and attend our digital marketing class while paying in installments.

All You Need To Do Is:

Fast Turnaround Time from Beginner to Skilled Professional
Thriving Community of Tech Talents and Business Owners
87% Post-Training Support and Internship Success Rate - Intern to Key Staff
Google - 110+ 4.8 star Customer Review


Get Certified

certifications for our digital marketing training in Lagos

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One Time Payment

With our flexible payment option, you can enroll and attend our digital marketing class while paying in installments.


Earn a Globally Recognised Digital Marketing Certificate

Our certificate serves as a gateway to global opportunities for all our students within and outside Africa

certifications for our digital marketing training in Lagos

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Frequently Asked Questions

Digital marketing means using the internet and digital tools to promote products, services, and brands. It's about getting more people to know about a business and trust it by sharing ads and helpful content to bring in new customers and keep the current ones happy.

Digital marketing courses are reasonably priced, and the cost may differ depending on the institute. With a budget ranging from 150,000 to 300,000, you can acquire valuable digital marketing skills.

If you live far from the training location and can't come to class regularly, you can use our online platform. It lets you learn at your own speed and convenience. Visit to learn more about our digital marketing courses online.

There are several good certifications for digital marketing, including:Premium Digital Marketing Academy Certification, Facebook Blueprint Certification, Google Analytics IQ Certification, Hootsuite Social Marketing Certification, Google Ads Certification, Zeo Digital Academy, Chartered Institute of Social Media Marketing and Digital Marketing, etc. 

PDMA offers several digital marketing training programs, including in-class training, corporate training, and online training.

The cost of a digital marketing course in Nigeria can vary depending on the academy, but you should budget between 100,000 to 300,000 Naira.

Yes, you can make payments in installments for our digital marketing course, but the full payment should be completed before the class ends.

Yes. Upon completion of the digital marketing training, you will receive a certificate. Additionally, PDMA will guide you on how to obtain certifications from Google, HubSpot, and other relevant international digital marketing certification bodies

Our training programs include: In-class training, Corporate training, and Online training

The cost of a digital marketing course can vary depending on the academy. In Nigeria, you should budget between 100,000 to 300,000 Naira.

Yes, you can pay in installments, but please ensure full payment is made before the class ends.

Absolutely, you'll receive a certificate once you finish the course, including all assignments and projects. We'll even assist you in obtaining certifications from Google, HubSpot, and other important international digital marketing bodies.

Our curriculum covers a wide range of courses, including: Online Marketing Strategy, Lead Generation, Sales Conversion, and Website Credibility, Web Design (WordPress),  Email Marketing, Fundamentals of Graphic Design, Google Analytics, Content Marketing/Copywriting, Social Media Marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).

Yes. When you enroll, you'll receive training in all these courses. However, if you prefer to specialize in just one or a few of these courses, we offer customized packages to meet your specific needs.