Boost your career with our digital marketting course
Become highly-in-demand and relevant in today’s business world as you learn how you can improve customer engagement and acquisition through digital marketing. This course is designed to take you from newbie to an expert in digital marketing.
Duration: 4 weeks
Mode of Delivery: Virtual
Classes(Instructor Led)
Professional Diploma In Digital Marketing
Course Overview
Physical Classes
Thursday: 10:00am - 4:00pm
Friday: 10:00am - 4:00pm
Duration: 4 weeks
Virtual Classes
Saturday: 10:00am - 4:00pm
Duration: 8 weeks
Career Advantages
- HIgh Demand
- Career growth opportunities
- Flexibility
- High earning potential
- Possibilities for consulting
High Demand
With the growth of the internet, social media, and mobile devices, digital marketing has become an essential part of many businesses’ marketing strategies. As a result, there is a high demand for skilled digital marketers.
Career growth opportunities
A strong understanding of digital marketing can lead to various career opportunities, such as digital marketing manager, social media specialist, content marketer, and SEO specialist.
Flexibility
Because digital marketing tasks can be executed remotely, digital marketers can decide to work from anywhere in the world. This creates the freedom for digital marketers to customise their work space to their taste, leading to more productivity, happiness and fulfillment.
High earning potential
As a digital marketer, your skills are easily measured by the results you derive from your marketing efforts. As long as you produce results for your clients and make them a lot of money, you can always charge more and they will be obliged to pay. It is a win-win situation.
Possibilities for Consulting
Many digital marketers opt to work independently as consultants, offering their services to clients who need assistance with digital marketing. As a result, there’s a chance for even bigger earnings and more financial freedom.
Program Overview
Digital marketing is a fast-growing sector in today’s business world. This is attributed to the fact that online platforms are becoming increasingly popular. If you want your online business to succeed, then you need to discover how digital marketing works.
9 Interactive Modules
Group Projects and Assignments
Templates and Case Studies
Globally Recognised Certificate
Supportive Community
Internship Opportunities
What you will learn
You will journey through 7 intensive modules into becoming a digital marketing professional capable of building and executing digital marketing strategies.
Here’s what you will learn:
Online Marketting Strategy
Online marketing strategy is the process of creating and controlling an online presence. Online marketing involves more than just advertising a product or service, it is an entire system that aims to increase revenue while decreasing the costs of business. The whole purpose of this marketing strategy is to reach out to people through Online Marketing Communications. This course will familiarize you with the core principles and purpose of online marketing.
Locate your desired customers online and engage them effectively
Learn how to use funnelytics in modeling your marketing campaign
Effortlessly convert potential customers into actual paying customers
Know who your customers are so you can effectively sell to them
Get to know the 37 elements a website must have to consistently make sales, build trust and keep visitors coming back for more
Gain insights from dynamic models and strategies we’ve employed over the years to build multinational brands.
Content Marketing/Copywriting
This course will cover how to write creative and persuasive content to engage your audience and convert them into paying customers. You will be exposed to strategies for generating and converting traffic into paying customers through the right use of content.
Use content to educate your customers about your products and services
Write compelling headlines that grab attention and make your customers interested in your written content
Write copy that engages your customers and converts them into paying customers
Harness the power of content writing to improve your search engine ranking
Use content writing to move customers through the sales funnel (from the first point of contact to the closing stage)
Use content writing to increase conversion rates and multiply your ROI
Use authoritative content to establish your brand as an industry leader
How to create and schedule your blog post
Discover powerful formulas that the best copywriters in the world use to increase their traffic by 400% (proven for 10 years)
Graphics Design {with Canva}
Aesthetics drive buyer decisions as powerfully as product features and benefits, making superior graphic design skills a must-have for effective marketing! In this course, even with no previous knowledge of graphic design, you can start your graphic design journey to mastery with ease. You will learn all the basics and principles of graphic design, and start designing great flyers, banners, logos, etc, in little or no time.
Learn the fundamentals of creating beautiful designs that effectively communicate to customers
Understand branding from a graphic design perspective, and learn how colours, fonts, and designs influence the overall perception of prospects towards a brand (with case studies)
Get access to templates that will make your design work 5X faster and easy.
Learn how to design flyers for your ads, social media pages, or website pages.
Learn how to effectively use Canva for image resizing and manipulation
Learn how to effectively use infographics to communicate your ideas
How you will learn
Methods: Virtual and Physical classes, Business case-studies, Virtual projects, and Interactive quizzes.
What career will this programme prepare me for?
What career will this programme
prepare me for?
- SEO Specialist
- Social media manager
- Paid advertising manager
- Content marketer
- Email marketing manager
- Digital marketing manager
- E-commerce manager