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Boost your career with our digital marketting course

Become highly-in-demand and relevant in today’s business world as you learn how you can improve customer engagement and acquisition through digital marketing. This course is designed to take you from newbie to an expert in digital marketing.

Duration: 4 weeks
Mode of Delivery: Virtual
Classes(Instructor Led)

Professional Diploma In Digital Marketing

Enrol Now

(200,000)

Pay in installment

First installment

(120,000)

+ 6 months of post training support and internship & Job Placement Opportunity

Course Overview

Physical Classes

Thursday: 10:00am - 4:00pm
Friday: 10:00am - 4:00pm
Duration: 4 weeks

Virtual Classes

Saturday: 10:00am - 4:00pm
Duration: 8 weeks

Career Advantages

High Demand

With the growth of the internet, social media, and mobile devices, digital marketing has become an essential part of many businesses’ marketing strategies. As a result, there is a high demand for skilled digital marketers.



Career growth opportunities

A strong understanding of digital marketing can lead to various career opportunities, such as digital marketing manager, social media specialist, content marketer, and SEO specialist.

Flexibility

Because digital marketing tasks can be executed remotely, digital marketers can decide to work from anywhere in the world. This creates the freedom for digital marketers to customise their work space to their taste, leading to more productivity, happiness and fulfillment.

High earning potential

As a digital marketer, your skills are easily measured by the results you derive from your marketing efforts. As long as you produce results for your clients and make them a lot of money, you can always charge more and they will be obliged to pay. It is a win-win situation.

Possibilities for Consulting

Many digital marketers opt to work independently as consultants, offering their services to clients who need assistance with digital marketing. As a result, there’s a chance for even bigger earnings and more financial freedom.

Program Overview

Digital marketing is a fast-growing sector in today’s business world. This is attributed to the fact that online platforms are becoming increasingly popular. If you want your online business to succeed, then you need to discover how digital marketing works.

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9 Interactive Modules

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Group Projects and Assignments

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Templates and Case Studies

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Globally Recognised Certificate

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Supportive Community

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Internship Opportunities

Strategy Development

Digital marketers work with stakeholders to develop digital marketing strategies that align with business goals. They conduct market research, analyze competition, and identify target audiences to develop effective strategies.

Strategy Development

Search engine optimization (SEO)

Digital marketers optimize website content and structure to improve search engine rankings. They conduct keyword research, analyze website data, and implement SEO best practices to increase organic traffic.

Search engine optimization (SEO)

Email marketing

Digital marketers use email marketing to communicate with audiences and drive conversions. They develop email campaigns, segment audiences, and analyze performance metrics to improve results.

Search engine optimization (SEO)

Content Creation

Digital marketers create content that engages audiences and drives traffic to websites, social media platforms, and other digital channels. They may write blog posts, design infographics, create videos, or develop social media campaigns.

Content Creation

Paid advertising

Digital marketers develop and execute paid advertising campaigns on various digital channels, such as Google Ads, social media platforms, and display networks. They monitor campaign performance, adjust bids and targeting, and optimize ad creative to maximize ROI.

Paid advertising

Analytics

Digital marketers use analytics tools to measure and analyze the performance of digital marketing campaigns. They track website traffic, user behavior, and conversion rates to identify opportunities for improvement.

Analytics

Life As A Digital Marketer

A digital marketer uses various digital channels to promote products, services or brands. Their job is to develop and execute digital marketing campaigns that reach target audiences and achieve business goals.

The life of a digital marketer can be fast-paced, dynamic, and exciting, with many opportunities to learn and grow.

The typical tasks and responsibilities of digital marketers include:

What you will learn

You will journey through 7 intensive modules into becoming a digital marketing professional capable of building and executing digital marketing strategies.

Here’s what you will learn:

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Online Marketting Strategy

Online marketing strategy is the process of creating and controlling an online presence. Online marketing involves more than just advertising a product or service, it is an entire system that aims to increase revenue while decreasing the costs of business. The whole purpose of this marketing strategy is to reach out to people through Online Marketing Communications. This course will familiarize you with the core principles and purpose of online marketing.

Locate your desired customers online and engage them effectively

Learn how to use funnelytics in modeling your marketing campaign

Effortlessly convert potential customers into actual paying customers

Know who your customers are so you can effectively sell to them

Get to know the 37 elements a website must have to consistently make sales, build trust and keep visitors coming back for more

Gain insights from dynamic models and strategies we’ve employed over the years to build multinational brands.

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Content Marketing/Copywriting

This course will cover how to write creative and persuasive content to engage your audience and convert them into paying customers. You will be exposed to strategies for generating and converting traffic into paying customers through the right use of content.

Use content to educate your customers about your products and services

Write compelling headlines that grab attention and make your customers interested in your written content

Write copy that engages your customers and converts them into paying customers

Harness the power of content writing to improve your search engine ranking

Use content writing to move customers through the sales funnel (from the first point of contact to the closing stage)

Use content writing to increase conversion rates and multiply your ROI

Use authoritative content to establish your brand as an industry leader

How to create and schedule your blog post

Discover powerful formulas that the best copywriters in the world use to increase their traffic by 400% (proven for 10 years)

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Graphics Design {with Canva}

Aesthetics drive buyer decisions as powerfully as product features and benefits, making superior graphic design skills a must-have for effective marketing! In this course, even with no previous knowledge of graphic design, you can start your graphic design journey to mastery with ease. You will learn all the basics and principles of graphic design, and start designing great flyers, banners, logos, etc, in little or no time.

Learn the fundamentals of creating beautiful designs that effectively communicate to customers 

Understand branding from a graphic design perspective, and learn how colours, fonts, and designs influence the overall perception of prospects towards a brand (with case studies)

Get access to templates that will make your design work 5X faster and easy.

Learn how to design flyers for your ads, social media pages, or website pages.

Learn how to effectively use Canva for image resizing and manipulation

Learn how to effectively use infographics to communicate your ideas

How you will learn

Methods: Virtual and Physical classes, Business case-studies, Virtual projects, and Interactive quizzes.

Virtual Classes

You will participate in physical and live virtual classes that will provide a platform for discussions, question and answer sessions, and feedback. The classes are designed to be interactive, with students encouraged to ask questions and participate in group discussions.

Virtual Classes

You will participate in physical and live virtual classes that will provide a platform for discussions, question and answer sessions, and feedback. The classes are designed to be interactive, with students encouraged to ask questions and participate in group discussions.

Business Case Study

The course will utilize real-life business case studies that demonstrate how digital marketing can be used in decision-making. These case studies will provide you with practical examples of digital marketing application in different industries, including real estate, finance, and healthcare.

Business Case Study

The course will utilize real-life business case studies that demonstrate how digital marketing can be used in decision-making. These case studies will provide you with practical examples of digital marketing application in different industries, including real estate, finance, and healthcare.

Projects

You will engage in projects that will allow you to apply the concepts you have learned. The projects will involve analyzing data, creating visualizations, and drawing insights from the data. You will receive feedback on your work from instructors, providing you with valuable insights on their progress.

Projects

You will engage in projects that will allow you to apply the concepts you have learned. The projects will involve analyzing data, creating visualizations, and drawing insights from the data. You will receive feedback on your work from instructors, providing you with valuable insights on their progress.

Interactive Quizzes

The program includes interactive quizzes that will test your understanding of the concepts and tools covered in each module. The quizzes are designed to be engaging and will provide instant feedback on the student's performance.

Interactive Quizzes

The program includes interactive quizzes that will test your understanding of the concepts and tools covered in each module. The quizzes are designed to be engaging and will provide instant feedback on the student's performance.

What career will this programme prepare me for?

What career will this programme
prepare me for?

There are extra advantages of learning digital marketing at our institution. You will acquire the skills required for professional success thanks to our knowledgeable instructors and hands-on learning style. We offer personalized attention to all students, and our curriculum is designed to meet the needs of both beginners and more advanced learners. With access to a wealth of resources and the support of a dynamic community of learners and professionals, you will have everything you need to become a successful digital marketer.

Class Requirements

  • 4-8 weeks, 11-12 hours/week

  • Access to a laptop or desktop computer with a minimum of 4gig ram, and 256g SSD or 500g HDD Rom.

  • Access to a stable internet connection

  • Proficiency in written and spoken English

Next Kick Off

Testimonials

Earn a Globally Recognised Digital Marketing Certificate

Our certificate serves as a gateway to global opportunities for all our students within and outside Africa

Frequently Asked questions

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