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Marketing

Professional Diploma in Digital Marketing.

Kickstart and Grow Your Marketing Career with Our Competitive Digital Marketing Certification Program

Are you ready to revolutionize your marketing approach? Join our Digital Marketing course and discover the strategies that power successful online brands. From SEO mastery to social media dominance, this course equips you with the tools to navigate the digital landscape. Enroll now and enjoy a 20% discount. Transform your brand, drive engagement, and achieve measurable results. Don’t just market; market digitally, and make an impact.

Duration: 4 weeks
Mode of Delivery: Virtual Classes(Instructor Led)

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Program Overview

Digital marketing is a fast-growing sector in today’s business world. This is attributed to the fact that online platforms are becoming increasingly popular. If you want your online business to succeed, then you need to discover how digital marketing works.

  • 9 Interactive Modules

  • Group Projects and Assignments

  • Templates and Case Studies

  • Globally Recognised Certificate

  • Supportive Community

  • Internship Opportunities

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Professional Diploma In Digital Marketing

Enroll Now

(N200,000)

Pay In Installment

First Installment

(N120,000)

Enrollment Deadline:

Course Overview:

Physical
Classes

Thursday: 10:00am - 4:00pm

Friday: 10:00am - 4:00pm

Duration: 4 weeks

Virtual
Classes

Saturday: 10:00am - 4:00pm     

Duration: 8 weeks

+ 6 months of post training support and internship & Job Placement Opportunity

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How You Will Learn

Methods: Virtual and Physical classes, Business case-studies, Virtual projects, and Interactive quizzes.

Virtual Classes

You will participate in physical and live virtual classes that will provide a platform for discussions, question and answer sessions, and feedback. The classes are designed to be interactive, with students encouraged to ask questions and participate in group discussions.

Business Case Studies

The course will utilize real-life business case studies that demonstrate how digital marketing can be used in decision-making. These case studies will provide you with practical examples of digital marketing application in different industries, including real estate, finance, and healthcare.

Projects

You will engage in projects that will allow you to apply the concepts you have learnt. The projects will involve analyzing data, creating visualizations, and drawing insights from the data. You will receive feedback on your work from instructors, providing you with valuable insights on their progress.

Interactive Quizzes

The program includes interactive quizzes that will test your understanding of the concepts and tools covered in each module. The quizzes are designed to be engaging and will provide instant feedback on the student's performance.

What You Will Learn

You will journey through 7 intensive modules into becoming a digital marketing professional capable of building and executing digital marketing strategies.

Here’s what you will learn:

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Module 1

Online Marketing Strategy

Online marketing strategy is the process of creating and controlling an online presence. Online marketing involves more than just advertising a product or service, it is an entire system that aims to increase revenue while decreasing the costs of business. The whole purpose of this marketing strategy is to reach out to people through Online Marketing Communications. This course will familiarize you with the core principles and purpose of online marketing.

 

Locate your desired customers online and engage them effectively

 

Learn how to use funnelytics in modeling your marketing campaign

 

Effortlessly convert potential customers into actual paying customers

 

Know who your customers are so you can effectively sell to them

 

Get to know the 37 elements a website must have to consistently make sales, build trust and keep visitors coming back for more.


Gain insights from dynamic models and strategies we’ve employed over the years to build multinational brands.

Key competencies

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Module 2

Content Marketing/Copywriting

This course will cover how to write creative and persuasive content to engage your audience and convert them into paying customers. You will be exposed to strategies for generating and converting traffic into paying customers through the right use of content.

 

Use content to educate your customers about your products and services

Write compelling headlines that grab attention and make your customers interested in your written content

Write copy that engages your customers and converts them into paying customers

Harness the power of content writing to improve your search engine ranking

Use content writing to move customers through the sales funnel (from the first point of contact to the closing stage)

Use content writing to increase conversion rates and multiply your ROI

Use authoritative content to establish your brand as an industry leader

How to create and schedule your blog post

Discover powerful formulas that the best copywriters in the world use to increase their traffic by 400% (proven for 10 years)

Key competencies

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Module 3

Graphics Design {with Canva}

Aesthetics drive buyer decisions as powerfully as product features and benefits, making superior graphic design skills a must-have for effective marketing! In this course, even with no previous knowledge of graphic design, you can start your graphic design journey to mastery with ease. You will learn all the basics and principles of graphic design, and start designing great flyers, banners, logos, etc, in little or no time.

 

Learn the fundamentals of creating beautiful designs that effectively communicate to customers 

 

Understand branding from a graphic design perspective, and learn how colours, fonts, and designs influence the overall perception of prospects towards a brand (with case studies)

 

Get access to templates that will make your design work 5X faster and easy.

 

Learn how to design flyers for your ads, social media pages, or website pages.

 

Learn how to effectively use Canva for image resizing and manipulation

 

Learn how to effectively use infographics to communicate your ideas

Key competencies

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Module 4

Social Media Marketing

With more than half of the world’s population on social media, it is all-important to master the art and science of social media marketing. In this course, you will learn how to effectively use social media platforms to generate leads, convert leads and increase sales. You will also learn how to place ads on social media in a cost-effective way for optimum performance.

 

Become conversant with the algorithm of popular social media platforms

 

Effectively generate leads, convert them, and increase sales using social media

 

Run social media ads in a cost-effective way

 

Learn how you can use social media content writing to increase conversion rates and multiply your ROI

 

Use authoritative social media content to establish your brand as an industry leader.

Key competencies

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Module 5

Web Design

The web design industry is constantly evolving, but there are still ways for you to get ahead of the curve. You can build your own websites using the right tools, or you can use a third-party software package that can handle most of the functions of designing and developing a website. This course will teach you how to create both static and dynamic websites.

 

Learn how to build, manage and maintain a website with WordPress. 

 

Learn how to apply SEO to your website so that it comes up on searches and ranks higher on search engines.

Key competencies

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Crafting a Professional Design Portfolio

Create a compelling design portfolio that showcases your skills and highlights your design projects.

Learn effective presentation techniques to demonstrate your design capabilities to potential employers or clients.

Gain insights into industry best practices for creating an impressive design portfolio.

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Staying Ahead in Design Trends

Explore the latest design trends and innovations, including sustainability, UX design, and emerging technologies.

Develop strategies for staying updated with industry developments and implementing innovative concepts in your design projects.

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Module 6

Email Marketing

Marketing your products or services via email can be a fast, flexible, and cost-effective way to reach new customers and retain existing customers by encouraging repeat visits to the site. This course will teach you the core principles of email marketing.

 

Know the role email marketing plays in your overall digital marketing strategy

 

Get your desired customers to sign up for your email list

 

Use email marketing to create targeted and personalized messages that help you build meaningful relationships with your customers

 

Learn the strategies you can use to get customer feedback, improve response rates to your direct marketing campaigns, and increase customer visits

 

Learn how to scale your audience and measure your email marketing efforts

Key competencies

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Paid Advertising for Lead Generation

Introduction to paid advertising platforms (Google Ads, Facebook Ads, etc.)

Setting up and managing paid advertising campaigns

Tracking and optimizing paid advertising for lead generation

Life As A Digital Marketer

A digital marketer uses various digital channels to promote products, services or brands. Their job is to develop and execute digital marketing campaigns that reach target audiences and achieve business goals.

The life of a digital marketer can be fast-paced, dynamic, and exciting, with many opportunities to learn and grow.

The typical tasks and responsibilities of digital marketers include:

Strategy Development

Digital marketers work with stakeholders to develop digital marketing strategies that align with business goals. They conduct market research, analyze competition, and identify target audiences to develop effective strategies.

Content Creation

Digital marketers create content that engages audiences and drives traffic to websites, social media platforms, and other digital channels. They may write blog posts, design infographics, create videos, or develop social media campaigns.

Search engine optimization (SEO)

Digital marketers optimise website content and structure to improve search engine rankings. They conduct keyword research, analyze website data, and implement SEO best practices to increase organic traffic.

Paid advertising

Digital marketers develop and execute paid advertising campaigns on various digital channels, such as Google Ads, social media platforms, and display networks. They monitor campaign performance, adjust bids and targeting, and optimize ad creative to maximize ROI.

Email marketing

Digital marketers use email marketing to communicate with audiences and drive conversions. They develop email campaigns, segment audiences, and analyze performance metrics to improve results.

Analytics

Digital marketers use analytics tools to measure and analyze the performance of digital marketing campaigns. They track website traffic, user behavior, and conversion rates to identify opportunities for improvement.

In addition to these technical skills, digital marketers also need to have strong communication, creativity, and strategic thinking skills. They must be able to collaborate effectively with team members and stakeholders and adapt to the rapidly changing digital marketing landscape.

Career Advantages

High demand

With the growth of the internet, social media, and mobile devices, digital marketing has become an essential part of many businesses’ marketing strategies. As a result, there is a high demand for skilled digital marketers.

Career growth opportunities

A strong understanding of digital marketing can lead to various career opportunities, such as digital marketing manager, social media specialist, content marketer, and SEO specialist.

Flexibility

Because digital marketing tasks can be executed remotely, digital marketers can decide to work from anywhere in the world. This creates the freedom for digital marketers to customise their work space to their taste, leading to more productivity, happiness and fulfillment.

High earning potential

As a digital marketer, your skills are easily measured by the results you derive from your marketing efforts. As long as you produce results for your clients and make them a lot of money, you can always charge more and they will be obliged to pay. It is a win-win situation.

Possibilities for Consulting

Many digital marketers opt to work independently as consultants, offering their services to clients who need assistance with digital marketing. As a result, there's a chance for even bigger earnings and more financial freedom.

What career will digital marketing course prepare me for?

There are extra advantages of learning digital marketing at our institution. You will acquire the skills required for professional success thanks to our knowledgeable instructors and hands-on learning style. We offer personalized attention to all students, and our curriculum is designed to meet the needs of both beginners and more advanced learners. With access to a wealth of resources and the support of a dynamic community of learners and professionals, you will have everything you need to become a successful digital marketer.

trainee in our digital marketing training in Lagos

Class Requirements

  • 4-8 weeks, 11-12 hours/week

  • Access to a laptop or desktop computer with a minimum of 4gig ram, and 256g SSD or 500g HDD Rom.

  • Access to a stable internet connection

  • Proficiency in written and spoken English

students during our digital marketing training in Lagos

NEXT KICK-OFF:

Enrollment Deadline:

One Time Payment

(N200,000)

Pay In Installment

First Installment (N120,000)

Course Schedule:

Physical
Classes

Thursday: 10:00am - 4:00pm

Friday: 10:00am - 4:00pm

Duration: 4 weeks

Virtual
Classes

Saturday: 10:00am - 4:00pm     

Duration: 8 weeks

With our flexible payment option, you can enroll and attend our digital marketing class while paying in installments.

All You Need To Do Is:

  • Enroll and make your first installment of 60%
  • Enusre that a 30% installment payment is made during the mid-week of class
  • Enusre that a 20% final installment payment is made before the last week of class
Fast Turnaround Time from Beginner to Skilled Professional
Thriving Community of Tech Talents and Business Owners
87% Post-Training Support and Internship Success Rate - Intern to Key Staff
Google - 110+ 4.8 star Customer Review

Testimonials

My job was one of the things that took a hit during the pandemic. I was devastated by this but a respected senior friend convinced me to go and improve my skills at PDMA so I'd be indispensable. He wasn't wrong. In 4 short weeks, the improvement was so obvious and profound that Lagos Business School approached me. In a very short while, using what I learned at PDMA, I did not just land a job, I rose to Manager ranks at Lagos Business School. Looking back, I am glad the last job ended...but I am most glad I went to PDMA.
Toba Olugosi
Toba OlugosiClient Relationship Manager, Lagos Business School
After graduating from University, I knew needed digital skills if this economy was going to favor me. It didn’t take long to find PDMA, and I am glad I did. My experience at PDMA positioned me to land a job right after my graduation where I manage local international brands…it didn’t even take time to happen. I am really happy cos truly when you weigh it against the value you get, PDMA is just doing giveaways to help people like me get their lives started. PDMA Should Charge More
Ifeoluwa Israel
Ifeoluwa IsraelContent Writer
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Get Certified

certifications for our digital marketing training in Lagos

Enroll Now

One Time Payment

(N200,000)

Pay In Installment

First Installment (N120,000)

With our flexible payment option, you can enroll and attend our digital marketing class while paying in installments.

OUR CLASSES ARE TAUGHT BY EXPERIENCED GLOBAL INDUSTRY EXPERTS

Uwakwe Caleb

Ikade Benjamin

Oladosu Olarenwaju

Orji Chukwuebuliem