Skip to content Skip to footer

Save N200,000 + Instalment Plan Available

Search Engine Optimization Course
(Professional Diploma)

 Learn Online

 N500,000 N300,000

 Enrollment Deadline June 8th

In collaboration with top companies in e-commerce, fintech, real estate, media and marketing, logistics, etc. we’ve designed a comprehensive, competitive and impactful SEO Specialist course that will equip and position you for global opportunities and to succeed in the competitive landscape of SEO.

This course also comes with a free SEM course worth N150,000
Offer Ends Soon.


Our Graduates Work With Brands Like:

SEO Specialist Professional Certificate

Pay In Full


Or download  brochure

3 Installments

First Instalment: N100,000

Second Instalment: N100,000

Third Instalment: N100,000

Or download  brochure

Course Overview:


Beginner: 8 weeks

+ 6 months of post-training support and internship & Job Placement Opportunity


Weekly Schedule

Weekday: Thursdays

Morning: 10 am -2 pm. 

Weekend: Evening

Saturday 5 pm - 8 pm.



Course Overview

Professional Diploma in SEO - Search Engine Optimization

This comprehensive SEO course is designed to equip individuals and teams with the knowledge and practical skills to optimize your website for search engines, achieve higher rankings and visibility, and attract more qualified traffic. Whether you’re a business owner, marketer, or beginner looking to understand the fundamentals or a seasoned marketer aiming to enhance your skills, this course covers everything you need to know to succeed in the competitive landscape of SEO.

Taught directly by PDMA’s experts, you'll gain knowledge from people who actually use these tactics in the field.

  • Introduction to SEO Foundations

  • Basic Website Optimization

  • Link Building Strategies

  • SEO Analytics and Reporting

  • Advanced Keyword Research and Strategy

  • Technical SEO Deep Dive

  • Advanced Link Building Strategies

  • Content Development and Marketing for SEO


SEO specialist

Imagine a career where you wield the power to influence online success, drive organic traffic, and boost brands to the top of search engine results. As an SEO specialist, you'll experience the freedom of working remotely, collaborating with diverse teams, and continuously refining your strategies to stay ahead in the ever-evolving digital landscape. The SEO field is dynamic and constantly evolving, presenting ongoing challenges and opportunities to expand your skills and knowledge. You'll delve into analyzing website performance, user behavior, and search engine trends, enabling you to make data-driven decisions that deliver tangible results.

Beyond technical proficiency, you'll engage in creatively optimizing content and crafting strategic approaches to website enhancement. By leveraging innovative SEO tactics, you'll enhance user experiences and drive meaningful engagement. SEO specialists are in high demand across industries, with businesses of all sizes recognizing the critical role of SEO in achieving online visibility and growth. This demand translates into excellent career prospects and competitive salaries for skilled SEO professionals.

Program learning outcomes and content


In this SEO course, you’ll begin by mastering foundational elements essential to Search Engine Optimization. As you progress, you’ll delve into advanced techniques, including optimizing content for advanced features and leveraging strategies to enhance website visibility and organic traffic. This structured approach ensures you gain a comprehensive understanding of SEO principles and techniques, preparing you for success in the digital marketing landscape.

Standard Curriculum for Specialized SEO Program

Edit Content

Basic SEO Foundations

  • Include all elements from the basic program.
  • Emphasis: We will be highlighting the importance of mastering these foundational elements as a prerequisite for tackling more advanced SEO strategies.

Content: As per the basic program provided. This will ensure all participants are on the same level, understanding fundamental SEO concepts before diving into more advanced topics.

Edit Content

Advanced Keyword Research and Strategy

  • Voice Search Optimization: Understand how voice search changes keyword strategy, including long-tail keywords and natural language queries.
  • Tools and Techniques: Advanced use of keyword research tools and integration into content strategies.
Edit Content

Technical SEO Deep Dive

  • Schema Markup: Benefits and Implementing structured data to enhance search engine understanding, visibility, and CTR. 
  • Understanding Page Errors: Diagnosing common HTTP errors and solutions for fixing them.
  • Minification Techniques: Practical exercises on minifying HTML, CSS, and JavaScript to improve page load speed.
  • Image Compression and Optimization: Tools and techniques for reducing image sizes while maintaining quality.
  • Advanced Link Building Strategies: Developing and implementing effective link-building strategies tailored to specific business needs.
  • Page Speed Optimization: Deep dive into tools and techniques for improving page load times, beyond basic compression techniques.
  • Core Web Vitals: Understanding and optimizing for Google’s Core Web Vitals for improved user experience and SEO ranking.
  • Mobile Usability: Best practices for creating a mobile-friendly website that ranks well in mobile searches.
  • Website Security: Implementing HTTPS, understanding the importance of SSL certificates, and other security best practices.
  • Google Customer Reviews: Leveraging customer reviews for improved trust and visibility in search results.
  • Featured Snippets: Strategies for earning featured snippets in search results.
Edit Content

Content Development and Marketing for SEO

  • Enhanced Module 5 from the basic curriculum to include strategies for creating content that targets featured snippets and answers voice search queries.
Edit Content

SEO Analytics and Insights

  • Building on Module 4, we will introduce advanced analytics techniques for measuring the impact of specialised SEO strategies.
Edit Content

Project-Based Learning and Case Studies

  • Hands-on Projects: Implementing advanced SEO techniques on a website, with a specific focus on technical SEO improvements, content optimization for advanced features like voice search and featured snippets, and comprehensive link-building campaigns.
  • Case Studies: Analyze case studies focusing on successful implementations of advanced SEO strategies, including troubleshooting of common issues encountered by SEO specialists.

Career Advantages

High Demand Across Industries:

Businesses of all sizes and sectors require SEO expertise to enhance their online presence and attract quality traffic. As an SEO specialist, you'll be in high demand, offering your skills to diverse industries including e-commerce, technology, finance, healthcare, and more.

Competitive Salaries:

SEO specialists command competitive salaries due to the specialized nature of their skills and the impact of SEO on business outcomes. By mastering SEO techniques, you position yourself for lucrative career opportunities with attractive compensation packages.

Opportunities for Growth:

The demand for SEO professionals continues to grow as digital marketing becomes increasingly integral to business success. This growth presents ample opportunities for career advancement, whether you aspire to lead SEO strategies within a digital marketing agency, start your consultancy, or progress in your current role with enhanced SEO expertise.

Versatile Career Paths:

Upon completing our SEO course, you'll have the flexibility to pursue various career paths. Whether you prefer working in a digital marketing agency, offering freelance SEO services to clients, or integrating SEO strategies into your current role as a marketer or business owner, this course equips you with the skills and knowledge to succeed.

Preparation for Success:

Our specialized SEO program is designed to prepare you for success in the dynamic field of digital marketing. You'll gain practical experience, hands-on skills, and industry insights that will set you apart and empower you to drive measurable results through SEO strategies.

What career will this program prepare me for?

Our SEO program will prepare you for various roles, including:

SEO Specialist/Analyst

Digital Marketing Manager

Content Marketing Strategist

E-commerce Manager

Freelance SEO Consultant

Our SEO Course,

stands out for its comprehensive curriculum, covering foundational to advanced techniques essential for mastering search engine optimization. Led by industry professionals with real-world experience, our instructors provide practical insights and guidance that directly apply to today's digital landscape. An integral part of our program is the opportunity to connect with a diverse network of participants, industry experts, and guest speakers. This networking aspect fosters collaboration, expands professional connections, and keeps you informed on the latest SEO trends. With flexible learning options, personalized support, and a focus on practical skills, our course prepares you for success in SEO-focused roles, whether in agencies, consultancies, or advancing your current career. Join us to enhance your SEO expertise and advance your digital marketing career. few clicks.

How You Will Learn

We offer engaging and effective learning methods designed to enhance your understanding and application of SEO concepts. Here’s how you will learn:

You will be attending interactive virtual classes led by experienced instructors who will guide you through the course material, share real-world examples, and facilitate discussions to deepen your comprehension.

 We will help you dive into practical business case studies that demonstrate how SEO strategies are applied in different scenarios. You will be able to analyze real-world challenges and develop solutions based on SEO best practices.

You will engage in virtual projects that simulate real SEO tasks and challenges. The knowledge you have gained will be applied to optimize websites, conduct keyword research, and implement SEO strategies for existing businesses across diverse industries under the guidance and supervision of instructors

We will test your understanding and reinforce key concepts with interactive quizzes. These quizzes help assess your progress and identify areas for improvement, ensuring you grasp SEO principles effectively.

Class Requirements

12 weeks, 4-6 hours/week

Access to a laptop or desktop computer with a minimum of 4gig RAM

Access to a stable internet connection

Proficiency in written and spoken English

Have a website (domain and hosting) or provisions to get one. 

Have a website (domain and hosting)

The SEO Specialist Course runs for 12 weeks.

Training takes place on weekdays and weekends. 10 am to 5 pm on Thursdays and 5 pm to 8 pm on Saturdays. The duration of the program is eight weeks, with six months of optional internship.

The current tuition fee is ₦300,000 only. However, training can be accessed at a discounted fee of ₦270,000 provided tuition is paid in full before training begins.

Payment can also be made in instalments, starting with a minimum deposit of ₦100,000 only. A balance payment of ₦200,000 must be made on or before the end of the training. T&C Applies. 

Top Marketing Experts Trust PDMA

Salaudeen Odunayo
Salaudeen Odunayo
It was a great experience training with Premium. The lectures are top-notch and serious-minded. I enjoyed every bit of the training in digital marketing graphic designing and website development
Opeyemi Oreofeoluwa
Opeyemi Oreofeoluwa
PDMA is definitely the right place to be. In terms of Digital Marketing training, they are the best in what they do. Their tutoring and mentorship are top notch, and the tutors are very welcoming, I had a wonderful experience with them and i look forward to recommend more potential students to PDMA.
Abdullahi Korede
Abdullahi Korede
The digital marketing training at PDMA is one of the best digital training experience have ever had.
Chidimma Echenim
Chidimma Echenim
I am a beneficiary of one of the digital marketing scholarship trainings.I must confess i learnt a lot that has helped me to grow my business development Agency and offer better services to my clients.
aboaba eniola
aboaba eniola
I had the best training in The Digital Marketing Course I took recently with PDMA. It was Enlightening, Educating and worth it. Great Facilitators and nice learning environment. Thumbs Up
Chinyere Eziokwu
Chinyere Eziokwu
Digital marketing training is one of the best training I have had. The instructors were very keen and very well explanatory. The class practical and assignment were very educative and eye opening. I really learnt a lot in graphic design and content writing which I never knew I could do. I recommend the academy 100 percent
global queen
global queen
PDMA SEO training is very simplified and well explained. it is a unique experience
Anuoluwapo Orukotan
Anuoluwapo Orukotan
This is definitely the best digital marketing training center in Lagos!! Great coaches. Wonderful experience during my time here
Chinenye John
Chinenye John
I joined PDMA as a novice in anything digital, but now I can say that the social media marketing training has been very educating and enlightening that I'm no longer a novice. Thanks to PDMA
Toyo Toye
Toyo Toye
PDMA is the best digital marketing academy in Nigeria. i had a great experience and the instructors were super amazing. Ibitoye Oluwatoyosi

Frequently Asked Questions

The program covers a wide range of topics from basic to advanced SEO techniques, including keyword research, on-page and off-page SEO, technical SEO, mobile usability, page speed optimization, advanced link building, schema markup, voice search optimization, and much more.

This training is designed for entrepreneurs, digital marketers, aspiring SEO specialists, drop shippers, startup founders, and sales and marketing executives who wish to enhance their understanding of advanced SEO strategies.

The duration of the program can vary depending on the delivery format. Typically, our comprehensive course spans several weeks with a mix of live lectures, hands-on projects, and self-paced study materials.

Yes, participants who successfully complete the program and pass the final assessment will receive a certificate of completion and a diploma certificate in SEO, acknowledging their expertise in SEO.

A basic understanding of digital marketing concepts is recommended, but not required. Our program is designed to accommodate participants with varying levels of SEO knowledge, from beginners to those with intermediate skills looking to advance further.

The program is offered in various formats including online, in-person workshops, and hybrid models to accommodate different learning preferences and geographic locations. Online sessions include live lectures, interactive discussions, and access to digital learning materials.

Participants will gain hands-on experience with leading SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz, among others.

Yes, the program includes several hands-on projects and case studies that allow participants to apply SEO strategies in real-world scenarios. This practical experience is vital for understanding and mastering the advanced concepts discussed in the course.

Participants have access to expert instructors for guidance and can also engage with peers for group discussions and project collaboration. Support is available through various channels including email, forums, and scheduled office hours.

Upon completion, you'll have a deep understanding of both fundamental and advanced SEO techniques. You'll be equipped to implement effective SEO strategies that enhance website visibility and search ranking, driving more organic traffic and improving overall digital marketing efforts. You’ll also be well positioned for Job opportunities given our collaboration with several companies in designing the curriculum.

The cost varies depending on the format and duration of the program. Please visit our website or contact our enrollment advisors for detailed pricing information.

You can enroll in the SEO specialist training program by visiting our website and filling out the registration form. If you need assistance or have any questions during the application process, please contact our admissions team +234 701 439 0267,

Yes, our program offers a self-paced learning option that allows you to go through the material at your own pace. This format includes recorded lectures, readings, and practice exercises. However, to fully benefit from interactive sessions and live project feedback, we recommend engaging with the live components of the course if possible.

Search Engine Optimization, or SEO, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It involves making specific changes to your website design and content to make your site more attractive to a search engine. SEO is crucial because it helps search engines understand and present content that matches searcher's needs.

Yes, we offer flexible payment plans to make the course financially accessible to a wider audience. Participants can choose to pay in installments over the duration of the course. For specific details on payment plan options, please contact our admissions office.

Yes, the certificate issued upon successful completion of the course is recognized globally. Our program is designed in accordance with international standards and best practices in SEO, making the certification valuable and applicable anywhere in the world.

Your certificate will be recognized by employers, industry leaders, and peers globally. It can be used to enhance your professional profile on job sites, LinkedIn, and when applying for SEO-related roles or projects worldwide.

After completing the course, you will have a thorough understanding of both fundamental and advanced SEO techniques. You'll be equipped to conduct effective SEO audits, implement SEO strategies, and optimize websites to meet best practices. Additionally, you will be able to monitor and analyze performance to continuously improve your or your clients' website rankings effectively.

Yes. When you enroll, you'll receive training in all these courses. However, if you prefer to specialize in just one or a few of these courses, we offer customized packages to meet your specific needs.